Win an Ultimate Fantasy Football Draft Day Party from Redhook Ale Brewery

Redhook Sweepstakes Celebrates Draft Day, Fantasy Picks and Trash
Talk
WOODINVILLE, Wash.--(Business Wire)--
Fantasy football players across the country are preparing for the
most important event of the year: their draft day party. As players
delve into intense stat checking and hours of ESPN watching, Redhook
is offering fantasy football teams the chance to win a draft day party
even NFL players would show up for. Beginning July 22, fantasy
football fanatics can enter to win a Redhook ultimate draft day party
at www.RedhookFantasyFootball.com. Entries must be submitted between
July 22 and Aug. 8.

A beer and sports lover's dream, this $500 sweepstakes prize kit
includes a Redhook Toolbox Fridge to keep brews and pint glasses (and
tempers) cool. An Ultra Series Flip Video Camcorder allows players to
document the debauchery on the sly and use the footage for blackmail
as necessary. A 54' by 36' Draft Day Board offers color coded player
names for easy pickin' and stickin' if teams are tired of putting
sticky notes on their bulletin boards.

Along with the Redhook fridge, Flip Video Camcorder and the Draft
Day Board, winners will receive:

-- A "Fantasy Football League Winner" Redhook t-shirt for the
champ

-- A "whiner" hat for the sorest loser (or baldest guy) in the
league

-- Eight Redhook branded pint glasses, t-shirts and coasters

Three winners will be randomly chosen on Aug. 8, and the prize
packages will be delivered mid-August. Players must be 21 years of age
or older to enter; complete contest details are available online at
www.RedhookFantasyFootball.com.

Taking out the Trash

Trash talking is an essential component of any sports game, and in
particular fantasy football. Because not every player has the skills
to keep the trash talk going, Redhook has created a virtual insult
library to assist those known for sad and slow comebacks. Beginning
Aug. 8, players can visit an enhanced version of
www.RedhookFantasyFootball.com to send professionally crafted trash
talk e-cards, upload videos of their own clever trash talk quips or
show off footage from their draft day parties.

"With fantasy football season fast approaching, we thought it was
a great time to combine two things guys love: great beer and talking
about football," said Erin Crum, brand manager for Redhook Ale
Brewery. "We created this draft day contest and Web site just for you,
fantasy football player, as a way to redeem yourself after your
number-one pick blows out a knee in pre-season and you fumble all
those snaps playing a friendly game of touch football."

About Redhook Ale Brewery, Inc.

Redhook Ale Brewery (Nasdaq:HOOK) has been at the forefront of the
domestic craft brewing segment since the company's formation in 1981.
Redhook brews eight styles of craft beer, including: Long Hammer IPA
(the number one IPA in the country), Redhook ESB, Redhook Blonde Ale,
Blackhook Porter, and seasonal offerings Copperhook Spring Ale, Sunrye
Summer Ale, Late Harvest Autumn Ale and Winterhook Winter Ale. All
beer is brewed exclusively in its company-owned breweries -- one in
the Seattle suburb of Woodinville, Wash., and the other in Portsmouth,
N.H. Redhook's specialty beers are available in both draft and bottles
and are distributed nationally through a network of wholesale
distributors. For more information, visit www.redhook.com.

Maxwell PR
Laura Herbert, 503-231-3086
laura@maxwellpr.com

Copyright Business Wire 2008