2008 Report Develops The 'IT Selling Opportunities Map' For Hardware, Software And...

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Tue Jul 22, 2008 11:40am EDT 

2008 Report Develops The 'IT Selling Opportunities Map' For Hardware, Software And IT Services For Citigroup Inc.

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/749010/citigroup_inc_i)
has announced the addition of the "Citigroup Inc. - IT Sales
Opportunities - 2008" report to their offering.

   Citigroup Inc. (Citigroup) is a diversified global financial
services holding company whose businesses provide a large range of
financial services to consumer and corporate customers. The Company is
a bank holding company. It is organized into four major segments:
Consumer Banking, Global Cards, Institutional Clients Group (ICG) and
Global Wealth Management (GWM). The group has more than 200 million
customer accounts and does business in more than 100 countries.

   Industry trends and drivers have a direct or indirect affect on IT
spending of all companies operating within an industry. For example -
increased threat perception and incidence of fraud would result in
increase in demand for security software and hardware. Thus, we can
conclude that industry spending on any particular IT product or
service is an important indicator of the criticality of that product
or service for the industry. Based on the IT spend information
available in 'TechNavio', we have computed a 'criticality score' for
various IT products and services, for Citigroup.

   Various company level developments and events are important
indicators of selling opportunities and drive the sales of IT products
and services. For example - an acquisition by Citigroup might result
in opportunities for IT migration and integration services. By
tracking these sales drivers (using 'TechNavio'), we have arrived at a
demand score for each product and service.

   Through an in-depth analysis of industry trends and drivers and
company level developments and events, we have made the 'IT Selling
Opportunities Map' for hardware, software and IT services for
Citigroup. These maps have been divided into four zones representing
Level I, Level II and Level III opportunity areas. Level I opportunity
areas have the highest scores and hence, there is a high probability
that Citigroup will buy these products and services. Level II
opportunity areas have lower scores and hence, lower probability to
sell to Citigroup. Level III opportunities have the lowest scores and
hence, unlikely to sell to Citigroup.

   The report is meant for IT vendors and intends to help them
identify selling opportunities within the company. Furthermore, the
identified sales drivers can be used to penetrate these accounts or
increase current share of the customers wallet. Also, the report lists
key IT spending decision makers, which will enable salesperson to
directly contact the key executives within the company.

   TechNavio Insights is a set of reports based on TechNavio - a
market intelligence platform for the IT industry. It builds on the
intelligence available within TechNavio, and leverages on the custom
research experience of the Technology Navigators. TechNavio is built
on years of experience of the authors in deep dive custom research and
consulting for over 30 Fortune 500 companies and numerous large and
mid-sized companies.

   Key Topics Covered:

   1. Company Overview

   1.1 Business Overview

   1.2 Key Figures

   1.3 Corporate Headquarters

   2. IT Spending and Deployments

   3. IT Sales Opportunities

   3.1 IT Sales Opportunities - Software

   3.2 IT Sales Opportunities - Hardware

   3.3 IT Sales Opportunities - Services

   4. Sales Drivers

   4.1 Being Environmental Friendly

   4.2 Business Portfolio Management

   4.3 Business Risk Management

   4.4 Cutting Costs & Gaining Efficiency

   4.5 Divesting Underperforming Assets

   4.6 Electronic & Algorithmic Trade Execution

   4.7 Enhancing Payment Services

   4.8 Facilities Expansion

   4.9 Increasing Employee Productivity

   4.10 IT Infrastructure Integration & Rationalization

   4.11 Mergers & Acquisitions

   4.12 Online Sales & Marketing

   4.13 Partnerships & Alliances

   4.14 Product Mix Expansion

   4.15 Promotional Initiatives

   5. Conclusion

   Appendix A: Key IT Spending Decision Makers

   Brazil

   Canada

   India

   Italy

   Poland

   Portugal

   Singapore

   UK

   USA

   Appendix B: Definitions

   B.1 Software

   B.2 Hardware

   B.3 Services

   Appendix C: Methodology

   C.1 Evaluating Criticality Score

   C.2 Evaluating Demand Score

   Other Reports in This Series

   List of Exhibits

   Exhibit 2.1: IT Deployment Details

   Exhibit 3.1: Software Sales Opportunities Map

   Exhibit 3.2: Opportunities and Related Sales Drivers for Software

   Exhibit 3.3: Hardware Sales Opportunities Map

   Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

   Exhibit 3.5: IT Services Sales Opportunities Map

   Exhibit 3.6: Opportunities and Related Sales Drivers for IT
Services

   Exhibit 4.1: Key Facility Expansion Plans

   Exhibit C1: Calculations for Estimating Criticality Score

   Exhibit C2: Criticality Scores for Various Software Application

   Exhibit C3: Criticality Scores for Various Hardware Products

   Exhibit C4: Criticality Scores for Various IT Services

   Exhibit C5: Calculations for Estimating Demand Score

   For more information visit
http://www.researchandmarkets.com/research/749010/citigroup_inc_i

Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008
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