Z Trim Offers Taste and Nutrition to the Nation's Schools at the School Nutrition...

Z Trim Offers Taste and Nutrition to the Nation's Schools at the School
Nutrition Association's 62nd Annual Nutrition Conference
Exhibits Products Manufactured By Top Dressing and Meat Producers as well as
Regional Bakeries to Show Versatility of Z Trim Functional Fiber Across Food
Categories in Z Trim Booth #1652

MUNDELEIN, Ill., July 22 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc.
(Amex: ZTM) is exhibiting and providing samples of healthier burgers,
dressings and snack bars to an estimated 7000 food service directors and
school nutrition professionals at the School Nutrition Association's 2008
Annual Nutrition Conference (ANC) July 20-23 in Philadelphia, Pennsylvania.
The exhibited products, made by a host of small to large food
manufacturing firms who sell their items to school food service, represent an
increasingly broad array of marketplace goods that are made healthier with Z
Trim's unique natural corn bran fiber.
Multi-functional Z Trim improves nutritional profiles while at the same
time contributing other benefits, such as helping one of the top privately
held meat processors in the United States to sustain juiciness in the leanest
of meats throughout cooking.
"American Foods Group has been investing in the development of nutritious
lean meat products for many years," said Vincent Degrado, Corporate Vice
President of Technical Services for American Foods Group. "Our new turkey
burger has only 120 calories and 7 grams of fat per serving, plus a gram of
fiber," he said of the turkey burger containing the Z Trim natural corn bran
fiber. "Child nutrition is a major focus of our R & D department and we have
many ideas for other better tasting, low calorie products to keep American
kids healthy," he added.
A varied list of food producers selling to both retail and to schools is
realizing the benefits and attributes of Z Trim. Z Trim's successes within
the school districts of Florida gained the attention of one of the top
dressing manufacturers for retail and food service. That same company, which
has since become a customer of Z Trim, now makes and sells a line of reduced
fat dressings containing Z Trim to a group of 39 of the 67 school districts in
Florida. That group of 39 districts, which now includes Dade County, is the
largest buying entity for school food service in the nation, serving
approximately 115 million meals per year to Florida school children, according
to Frank Mullins, MS, RD, advisor to the school group.
Mullins relays a healthy enthusiasm from the group toward Z Trim. "They
like the taste of these dressings so much that they have expressed interest in
hearing about any other products made with Z Trim," he said, "as would any of
the states with whom Florida has reciprocal buying arrangements." Those
dressings will be sampled at the Z Trim booth at the ANC.
Scott Vrana, President of Houston-based Consolidated Mills, a producer of
a broad array of food products to the foodservice industry including baker's
emulsions and processed foods, sees Z Trim as an important option at the right
time for food manufacturers.
"Our prime objective in using Z-Trim is to reduce fat and caloric content
of the foods we manufacture along with offsetting the ever increasing cost of
raw materials," he said. "Z Trim allows us to provide a naturally healthier
product during a challenging economic period," he added. "It is a win-win for
us as manufactures and for the consumer."
Mr. Vrana notes both the improved nutritional profile and taste attributes
Z Trim brings to his items. "One of our sauces without Z Trim has 70 calories
with 50 coming from fat," he said. "With Z Trim, we are able to reduce the
calories to 25 with only 15 coming from fat while providing virtually an
identical product in taste and functionality," he said.
Bakery items are another category well served by Z Trim, which not only
replaces fat with fiber in such applications, but can also assure that the
other ingredients used, such as in a filling, remain stable when blended.
"We dedicate our efforts to baking as healthfully as we can for all the
schools throughout Texas and beyond," said Ignacio Alvarez, owner of San
Antonio-based Lux Bakery. "We are currently launching a Sunbutter & Grape
Jelly Bar, as well as other breakfast or after school bars, such as a
Cinnamon-Apple-Cranberry bar, an oatmeal cinnamon apple cranberry bar, and a
sweet potato chocolate flavor bar," he said. "All will feature Z Trim."
Rounding out the array of food categories made healthier by Z Trim, the
thousand island, ranch and French entries into the Heinz "Heart Healthy" line
of portion packed salad dressings will be sampled at the Heinz booth.
"The schools are on the front lines of child nutrition and we appreciate
the opportunity to show how manufacturers across food categories are
responding to their needs by innovating new product lines as well as improving
the nutritional profiles of favorite brands with Z Trim," said Steve Cohen,
President of Z Trim Holdings, Inc.
ABOUT Z TRIM(R)
Z Trim, http://www.ztrim.com, is a natural, functional food ingredient and
emulsifier made from the hulls of corn. Because Z Trim is non-caloric,
replacement of added fats with Z Trim can achieve up to 80% calorie reduction
in many foods without negatively affecting taste or texture, and can
substantially reduce harmful trans and saturated fats found in many foods. Z
Trim is a versatile product that can serve as a fat replacement, thickening
agent or emulsifier with texturization, binding, shaping, suspension, water
control and pH balance attributes. Z Trim represents a natural and frequently
cost competitive alternative to many of the oils, gums and starches it can
replace. Z Trim has wide application in dairy products, dressings, dips,
sauces, baked goods, processed meats, snack foods, cookies, pies, cakes,
icings, brownies, bars, ice cream, milk shakes and many other foods.
Forward-Looking Statements and Risk Factors
Certain statements in this press release are "forward.looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. These statements involve a number
of risks, uncertainties and other factors that could cause actual results,
performance or achievements of Z Trim Holdings to be materially different from
any future results, performance or achievements expressed or implied by these
forward.looking statements. Other factors, which could materially affect such
forward.looking statements, can be found in our filings with the Securities
and Exchange Commission at http://www.sec.gov, including risk factors relating
to our history of operating losses, that our auditors have expressed
substantial doubt regarding our ability to continue as a going concern, that
we are currently deficient with respect to Amex' continued listing standards
due to going concern issues, lack thus far of significant market acceptance of
our products, the fact that we may dilute existing shareholders through
additional stock issuances, and our reliance on our intellectual property.
Investors, potential investors and other readers are urged to consider these
factors carefully in evaluating the forward.looking statements and are
cautioned not to place undue reliance on such forward.looking statements. The
forward.looking statements made herein are only made as of the date of this
press release and we undertake no obligation to publicly update such
forward.looking statements to reflect subsequent events or circumstances.
Contact: Phil Versten
Voice: 847-549-6002
Email: phil.versten at ztrim.com
SOURCE Z Trim Holdings, Inc.

Phil Versten of Z Trim Holdings, Inc., +1-847-549-6002, phil.versten at
ztrim.com