Shell Celebrates Harley-Davidson's 105th Anniversary
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Shell NASCAR Driver Clint Bowyer, Chopper Chicks to be Part of Celebration
HOUSTON, July 22 /PRNewswire/ -- American icon Harley-Davidson plans to
end the summer motorcycle season with a blowout event and Shell is gearing up
for the celebration. As the exclusive fuel sponsor of the Harley-Davidson(R)
105th Anniversary Celebration, Shell will mark the occasion with an exciting
lineup of events taking place in Milwaukee throughout the four-day event --
August 28-31.
To kick off the festivities, one of NASCAR's top drivers, Clint Bowyer --
a Harley(R) owner and driver of the No. 07 Jack-Daniels car Chevrolet in the
Sprint Series -- will be at the Shell Racing Experience at Veteran's Park on
Thursday, August 28 from 11:00 a.m. to 1:00 p.m. to greet fans and swap
motorcycle stories. In addition to meeting Bowyer, event goers will have the
opportunity to test their driving skills with the No. 07 and No. 29 NASCAR
show cars and racing simulators and get a first hand feel of what it's like to
be in the pits with the Shell Tire Change Challenge.
On Friday, August 29, Shell will host an all-women's charity custom bike
build at the House of Harley, Milwaukee's largest Harley dealership. The
Chopper Chick Crew, led by Athena Ransom, will transform an array of hundreds
of bike parts into a fully functioning motorcycle within a matter of hours.
These women are some of the best in their field and have been featured on
NBC's Today Show, the Discovery Channel's Biker Build-Off and SPEED TV's
American Thunder in addition to publications such as Easy Riders, American
Iron, and Ironworks.
"Anytime we do a live bike build, it's a huge draw," said Ransom. "People
are fascinated by the intricacies of what goes into making a motorcycle, and
will stop by several times during the day to see the evolution of the bike."
Since the majority of motorcycles are made to run on premium grade gasoline,
Shell Gift Cards will be randomly distributed throughout the event to give
attendees the opportunity to try Shell V-Power premium gasoline for
themselves.
Throughout the bike build, the "Garage-Girls" motorcycle experts will
conduct free seminars to educate audience members about the importance of
proper motorcycle care and demonstrate how to perform personal bike
maintenance. The "fully-built bike" will be donated to the RAACE Foundation,
an organization dedicated to fighting child sexual abuse by raising public
awareness of the epidemic.
The all-women's charity custom bike build and Bowyer's appearances are
just a taste of what Shell has in store for Harley fans at the 105th
Anniversary Celebration and related events. Attendees can also:
-- Get the chance to try Shell V-Power premium grade gasoline for free
with a Limited Edition Harley-Davidson/Shell Gift Card that will be
distributed at select times and locations by roving Shell representatives.
-- Be one of the first to demo the 2009 Harley-Davidson(R) models, all
fueled by Shell V-Power, a high-quality premium gasoline. Participants will
also receive a free Shell Gift Card during registration at this State Fair
Park event.
-- Earn Shell Gift Cards and branded merchandise by bringing sales
receipts for Shell V-Power premium gasoline purchases to the Shell Racing
Experience at Veteran's Park.
-- Discover how Shell is meeting the energy challenges today and tomorrow
at -- where else? -- Discovery World.
Additionally, motorcyclists participating in the Ride Home can plan ahead
by using the Harley-Davidson(R) Ride Planner 2.0, which was launched earlier
this year at http://www.harley-davidson.com/rideplanner. It is a Web-based
application that not only enables motorists to map out any route in the U.S.,
but also provides the added convenience of identifying all Shell-branded sites
along each potential route, making fill-ups a cinch.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in
the refining, transportation and marketing of fuels, and has a network of
approximately 6,100 branded gasoline stations in the Western United States.
Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and
(NYSE: RDS.B)]. For more information, please visit http://www.shell.com.
Disclaimer statement
This announcement contains forward-looking statements concerning the
financial condition, results of operations and businesses of Royal Dutch
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entirety by the cautionary statements contained or referred to in this
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SOURCE Shell Oil Products US
Shell Media Line, +1-713-241-4544; or Lindsey Early, +1-312-297-7514, or Tyler
Horton, +1-323-202-1410, both of Edelman PR, for Shell Oil Products US
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