North Westerners Looking for Cost Savings on Green and Organic Purchasing Says Mambo...

North Westerners Looking for Cost Savings on Green and Organic Purchasing Says
Mambo Sprouts Survey
Go Mambo! Tour Rolls into Seattle, Bend, and Portland Offering Consumers
Healthy Savings on Natural and Organic Products

COLLINGSWOOD, N.J., July 22 /PRNewswire/ -- Consumer interest in buying
green environmentally friendly products and healthy organic food remains high
among Northwest natural and organic product consumers despite the tough
economy and rising food and energy prices. A recent market research survey
released by Mambo Sprouts Marketing (http://www.mambosprouts.com) showed that
folks from the Washington and Oregon areas are placing a priority on buying
green and 2 in 3 or more are using a variety of money saving strategies to
offset higher food and energy prices, including coupons, stocking up on sales
and cooking meals at home to stretch their grocery dollars.
Even with the faltering economy and rising food and energy prices, more
than 9 in 10 (92%) consumers reported buying the same (54%) or more (38%)
green environmentally friendly products vs. 6 months ago. About 2 in 3
consumers (66%) are willing to spend more; 7 in 10 (72%) of whom would pay up
to 20% more with most (38%) willing to pay 10% or more for "green" sustainable
products. Only 1 in 8 (13%) respondents reported buying fewer natural and
organic foods, as individual comments suggested that short-term savings would
have long-term costs to their family's health and the environment.
Money saving topics of interest to more than 6 in 10 North Westerners
included: saving money on organics (76%), finding healthy coupons and offers
online (66%), and cooking healthy on a budget (63%).
The Mambo Sprouts survey focused on interest in shopping for green and
organic products in tough economic times. The survey was issued in April 2008
and completed by 83 Washington and Oregon state natural and organic consumers.
The survey was fielded by Mambo Sprouts Marketing
(http://www.mambosprouts.com), a leader in natural and organic product
marketing and promotions.
Go Mambo! -- the company's mobile sampling tour -- is rolling into the
Northwest now through the end of August. Look out for a brightly colored van
with the words Go Mambo! It will be traveling throughout Seattle, Bend, and
Portland laden with a trove of FREE samples and coupons from natural and
organic manufacturers. Back to Nature, Balance, CLIF kid, FruitaBu, Ian's,
Kashi, Nature's Gate, Organic Valley and Luna are all onboard.
Contact: Lisa Lazarczyk, lazpr@sbcglobal.net, 1-781-646-0667
SOURCE Mambo Sprouts Marketing

Lisa Lazarczyk, Mambo Sprouts Marketing, +1-781-646-0667, lazpr@sbcglobal.net