ComScore Report Shows That LoopNet's Commanding Lead Among Online Commercial Real...

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Tue Jul 22, 2008 1:37pm EDT

ComScore Report Shows That LoopNet's Commanding Lead Among Online Commercial
Real Estate Websites Continues to Expand
- LoopNet.com Generated 6.3 Times the Unique U.S. Visitor Traffic of Any Other
Commercial Real Estate Website in June 2008 -

SAN FRANCISCO, July 22 /PRNewswire-FirstCall/ -- LoopNet, Inc.
(Nasdaq: LOOP), which operates the largest online commercial real estate
marketplace with more than 2.75 million registered members, has increased its
leadership position as the most heavily trafficked commercial real estate
website.  ComScore Media Metrix reported for June 2008 that LoopNet.com
generated 859,000 unique U.S. visitors during the month, expanding its lead to
6.3 times the unique monthly U.S. visitor traffic than any other online
commercial real estate listing service.
    The June comScore report reflects a continued positive trend in relative
traffic increases for the LoopNet marketplace.  According to comScore, LoopNet
generated 5.5 times the unique U.S. visitor traffic than any other commercial
real estate website in May 2008 and 3.9 times the unique U.S. visitor traffic
for June 2007.
    "We are extremely pleased that the LoopNet marketplace continues to extend
its unquestioned lead as the most heavily trafficked commercial real estate
website," said Thomas Byrne, LoopNet's President and COO.  "With more than 6
times the unique U.S. visitors according to comScore, we are confident that
LoopNet delivers exceptional marketing value relative to other commercial real
estate marketing options.  We also have heard from clients that in this
challenging economic environment they expect and demand quantifiable results
from their marketing dollars.  LoopNet delivers on those client needs by
offering unparalleled marketing exposure and the largest commercial real
estate audience."
    The LoopNet marketplace, available at http://www.LoopNet.com, covers all
commercial property categories, including office, industrial, retail,
multifamily (apartment properties for sale), hotel, land, specialty
properties, investment properties and businesses for sale.  LoopNet has more
than 2.75 million registered members and the LoopNet marketplace features more
than $500 billion of property available for sale and 4.3 billion square feet
of space for lease.  According to comScore Media Metrix, LoopNet is the most
heavily trafficked commercial real estate website, with more than 910,000
average monthly unique visitors in the first six months of 2008.
    About LoopNet
    LoopNet, Inc. is the leading online marketplace for commercial real estate
and businesses for sale in the United States.  Our online marketplace enables
commercial real estate agents, working on behalf of property owners and
landlords, to list properties for sale or for lease by submitting detailed
property listing information in order to find a buyer or tenant.  Commercial
real estate brokers, agents, buyers and tenants use the LoopNet online
marketplace to search for available property listings that meet their
commercial real estate criteria.  By connecting the sources of commercial real
estate supply and demand in an efficient manner, LoopNet enables commercial
real estate participants to initiate and complete more transactions more
cost-effectively than through other means.  LoopNet also delivers technology
and information services to commercial real estate organizations to manage
their online listing presence and optimize property marketing.
    LoopNet customers include virtually all of the top commercial real estate
firms in the U.S., including CB Richard Ellis, Century 21 Commercial, Coldwell
Banker Commercial, Colliers International, The CORE Network, Cushman &
Wakefield, First Industrial Realty Trust, Grubb & Ellis, Lincoln Property
Company, Marcus & Millichap, NAI Global, ONCOR International, Prudential CRES,
RE/MAX, Sperry Van Ness, The Staubach Company and TCN Worldwide.
    LoopNet also owns and operates BizBuySell.com, the largest and most
heavily trafficked online exchange for businesses for sale in North America,
with more business listings, users and search activity than any other website.
BizBuySell also has the largest database of sale comparables for recently sold
businesses.
    Forward-Looking Statements
    This release contains forward-looking statements regarding LoopNet's
online commercial marketplace, our customers, our strategic alliances, the
continuing adoption of the Internet to market and search for commercial real
estate and the value we provide to our members.  These statements are based on
current information and expectations that are inherently subject to change and
involve a number of risks and uncertainties.  Actual events or results might
differ materially from those in any forward-looking statement due to various
factors, including, but not limited to, economic events or trends in the
commercial real estate market or in general, our ability to continue to
attract unique visitors to our website, our ability to obtain or retain
listings from commercial real estate brokers, agents and property owners,
competition from current or future companies, our ability to continue to
attract new registered members, convert them into Premium Members and retain
such Premium Members, our ability to receive timely and accurate sales data
from our partners, seasonality, our ability to manage our growth and our
ability to introduce new or upgraded products or services and customer
acceptance of such services.  Additional information concerning factors that
could cause actual events or results to differ materially from those in any
forward-looking statement is contained in our filings with the Securities and
Exchange Commission (SEC).  Copies of filings made by us with the SEC are
available on the SEC's website or at http://investor.LoopNet.com/sec.cfm.
LoopNet does not intend to update the forward-looking statements included in
this press release that are based on information available to us as of the
date of this release.
SOURCE  LoopNet, Inc.

Cary Brazeman, +1-310-205-3590, pr@LoopNet.com, for LoopNet, Inc.
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