Flypaper Studio, Inc. Announces Launch of Flypaper Pro

Subscription Comes with Advanced Features for Creating, Sharing,
and Tracking Interactive Stories that Sell
PHOENIX--(Business Wire)--
Flypaper Studio, Inc., founded by the team that developed ACT! and
SalesLogix(R) CRM, announces the release of Flypaper Pro and the
General Availability of their flagship application, Flypaper. Flypaper
is a rich media application that allows subscribers to easily create,
edit, and share interactive presentations and other content for live
or Web-based delivery. Flypaper Pro is an advanced business solution
that allows subscribers to track viewer statistics and capture data,
host content on any Web site, and add animated, professionally
designed elements such as charts and graphs. Flypaper Pro is available
as a yearly subscription of $195 per year.

"When we were developing leading CRM applications, the focus was
using software to sell more efficiently. Now, the name of the game is
using the Web to sell more effectively. That's what Flypaper Pro is
designed to accomplish," said Pat Sullivan, CEO of Flypaper Studio,
Inc. "Flypaper Pro will allow subscribers to create and share
persuasive Flash quality Stories, then modify their sales strategy
based on viewer data. Never before have businesses had one application
that allowed them to do all of this."

Flypaper Pro comes with the following key features and benefits:

-- Dashboard - An interactive reporting console that lets
subscribers track the Stories they publish to know who's
viewing, how often, what pages they are looking at
specifically, and how long they are on each page. Information
can be used to identify warm prospects, prioritize leads, and
modify Stories based on the metrics.

-- Interactive Forms -- Subscribers can create interactive forms
within the Story to capture data input by viewers, such as
contact information, product of interest, poll questions or a
demonstration request. The viewer form data is then emailed to
the Story author and is also tracked in their account. Future
versions will integrate viewer data into the dashboard and CRM
applications.

-- Host Anywhere - Flypaper Pro allows user Stories to be hosted
to any Web site and still be tracked through the online
dashboard.

-- Advanced Charts - Flypaper Pro gives subscribers access to a
set of animated, professionally designed Flash elements such
as pie charts, bar charts, tables, graphs and more.

-- Publish as SCORM Conformant E-Learning Course -- Publish
Flypaper stories as SCORM 1.2 conformant training courses to
track usage and interactions in popular Learning Management
Systems (LMS).

-- 1 Gigabyte Story Storage Space - An annual Pro subscription
includes up to 1 gigabyte of hosted storage space for Flypaper
Stories (users of the free application get up to 100 MB of
storage space).

In addition to launching Flypaper Pro, the standard Flypaper
application is now generally available and still offered as a free
download from the company's Web site. Subscribers can select from
hundreds of professionally designed templates and sample presentations
that can be downloaded, customized and reused endlessly. The latest
feature enhancements to the free version include PowerPoint import
(turn existing PowerPoint presentations into Flypaper Stories),
enhanced media search and library (search and store free images and
videos from YouTube, Google and Flickr from within the application),
and simplified Story sharing.

Flypaper Pro is available as a yearly subscription of $195 per
year with a special $50 off introductory offer valid through August
31, 2008. Later this year, Flypaper will launch a partner program
where users will have access to hundreds of "Flypaper Producers" that
can be hired to help with professional content creation. The company
will also release an Enterprise version of the software that will
include integration with the most popular CRM applications.

About Flypaper Studio, Inc.

Flypaper Studio, Inc. is a Phoenix-based technology innovator
focused on revolutionizing the way people sell and communicate on the
Web. Flypaper allows users to produce high-impact presentations and
other Web content that rivals the interactivity and quality of custom
Flash development, but without requiring design or programming skills.
Users can download the free application from the Web site, and access
an endless variety of professionally designed, Web-ready templates and
sample content that can be quickly customized and immediately
published to any Web site - including YouTube, Facebook and others. To
learn more and to download the free Flypaper software, visit
www.flypaper.com.

Suggested Links:

http://del.icio.us/flypaper1

http://www.crunchbase.com/company/flypaper

Ubiquity Public Relations
Aly Saxe, 602-268-6849
aly@ubiquitypublicrelations.com

Copyright Business Wire 2008