Marcus Theatres(R) to Manage Upscale, Five-Screen Theatre in Midtown Crossing Urban...

Marcus Theatres(R) to Manage Upscale, Five-Screen Theatre in Midtown Crossing Urban Development Project in Omaha, Neb.

Company brings stylish entertainment to Omaha
MILWAUKEE--(Business Wire)--
Marcus Theatres Corporation, a division of The Marcus Corporation
(NYSE:MCS), today announced that it has signed an agreement to design
and manage a five-screen, four-level upscale theatre and entertainment
complex in Midtown Crossing at Turner Park, a 15-acre, mixed-use urban
development project located in Omaha, Neb. The new theatre is
scheduled to open in November 2009.

"The Midtown Crossing theatre complex will be unique to Omaha, as
well as the entire region. The theatre will feature unique public
spaces with upscale finishes, along with new and sophisticated
architectural detailing highlighted by marble and tall vistas of
glass," said Bruce J. Olson, president of Marcus Theatres.

"Guests will enter the theatre on the ground level and take an
escalator to the second level, which will feature a trendy, posh
cocktail lounge. This sophisticated, contemporary lounge will be the
perfect place for adults to relax and unwind while enjoying the sights
of the city. The second level will also feature meeting space for
private events or business meetings," said Olson.

"As guests proceed to the third floor, they will enter the theatre
level, which consists of the box office, a lobby area featuring a baby
grand piano and five luxurious auditoriums. In each auditorium, guests
will be able to experience an outstanding in-theatre dining experience
supported by table service from a full wait staff.

The extensive menu features appetizers, meals, desserts and an
outstanding selection of beer, wine, cocktails and specialty drinks.
Each auditorium also has traditional theatre seating so guests have
the option of enjoying the latest Hollywood blockbusters without
dining during the film," added Olson.

Olson noted that the highlight of the new Midtown Crossing theatre
is the fifth auditorium, which will be the largest seating capacity
and includes VIP reserved seating in the balcony level. "The balcony
level will include plush, wide seats and an extraordinary level of
personal service for guests who have selected exactly the seats in
which they wish to sit. The fifth auditorium is the premiere
experience in moviegoing." In addition, the mezzanine level, from
which people will enter the reserved VIP balcony section, will feature
another stylish, urban lounge with Omaha skyline views.

"Marcus Theatres is looking forward to creating an entertainment
destination for residents of Omaha's most exciting new urban
neighborhood," said Olson. "Guests will be able to experience an
outstanding in-theatre dining experience in each of our auditoriums,
be wined and dined in our sophisticated, metropolitan cocktail lounges
and enjoy the latest blockbusters in comfortable, relaxing seats with
state-of-the-art digital projection and sound. This new stylish
theatre will be a treat for residents and guests of Midtown Crossing
and Omaha."

Last month, Marcus Theatres closed on an acquisition of
approximately 11 acres of vacant land in the Southport West
development in La Vista, Neb. Both the Midtown Crossing and the
Southport West developments follow the prior acquisition by Marcus
Theatres of seven Douglas Theatre locations in Omaha and Lincoln, Neb.
on April 3, 2008.

About Midtown Crossing at Turner Park

Owned by Mutual of Omaha and developed by ECI Investment Advisors,
Midtown Crossing at Turner Park is a 15-acre, $300 million mixed-use
urban development in the heart of Omaha's historic midtown
neighborhood. Built around an expanded and revitalized Turner Park,
the million-square-foot development includes nearly 600 condominium
and apartment units as well as more than 220,000 square feet for
restaurants, retailers and entertainment venues along with parking for
more than 3,000 vehicles. For more information, please visit
www.midtowncrossing.com.

About Marcus Theatres

Marcus Theatres(R), a division of The Marcus Corporation
(NYSE:MCS), is the seventh largest theatre circuit in the United
States and currently owns or operates 678 screens at 56 locations in
Wisconsin, Illinois, Minnesota, Ohio, North Dakota, Iowa and Nebraska,
and one family entertainment center in Wisconsin. For more
information, please visit www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a
leader in the lodging and entertainment industries. In addition to its
Marcus Theatres division, the company's lodging division, Marcus
Hotels and Resorts, owns or manages 20 hotels, resorts and other
properties in ten states, with three additional properties under
development. For more information, visit the company's web site at
www.marcuscorp.com.

Certain matters discussed in this press release are
"forward-looking statements" intended to qualify for the safe harbors
from liability established by the Private Securities Litigation Reform
Act of 1995. These forward-looking statements may generally be
identified as such because the context of such statements will include
words such as we "believe," "anticipate," "expect" or words of similar
import. Similarly, statements that describe our future plans,
objectives or goals are also forward-looking statements. Such
forward-looking statements are subject to certain risks and
uncertainties that could cause results to differ materially from those
expected, including, but not limited to, the following: (1) the
availability, in terms of both quantity and audience appeal, of motion
pictures for our theatre division, as well as other industry dynamics
such as the maintenance of a suitable window between the date such
motion pictures are released in theatres and the date they are
released to other distribution channels; (2) the effects of increasing
depreciation expenses and preopening and start-up costs due to the
capital intensive nature of our businesses; (3) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (4) the effects of adverse weather
conditions, particularly during the winter in the Midwest and in our
other markets; (5) the effects on our occupancy and room rates from
the relative industry supply of available rooms at comparable lodging
facilities in our markets; (6) the effects of competitive conditions
in our markets; (7) our ability to identify properties to acquire,
develop and/or manage and continuing availability of funds for such
development; (8) the adverse impact on business and consumer spending
on travel, leisure and entertainment resulting from terrorist attacks
in the United States, the United States' responses thereto and
subsequent hostilities; and (9) the successful integration of the
Douglas Theatre Company theatres into our theatre circuit.
Shareholders, potential investors and other readers are urged to
consider these factors carefully in evaluating the forward-looking
statements and are cautioned not to place undue reliance on such
forward-looking statements. The forward-looking statements made herein
are made only as of the date of this press release and we undertake no
obligation to publicly update such forward-looking statements to
reflect subsequent events or circumstances.

The Marcus Corporation
Investors:
Douglas A. Neis
(414) 905-1100
or
Marcus Theatres
Media:
Carlo W. Petrick
(414) 905-1505

Copyright Business Wire 2008