Touchstone Crystal Joins Direct Selling Association

CRANSTON, R.I.--(Business Wire)--
Touchstone Crystal is pleased to announce they have been approved
as an official member of the Direct Selling Association (DSA).
Touchstone Crystal, a member of the Swarovski Group of Companies based
in Rhode Island, was previously a pending member of the DSA and is now
entitled to all benefits and services the association provides.

"We're thrilled and proud to become an official member of the
DSA," says Pam Kingston, Director of Sales & Marketing for Touchstone
Crystal. "Membership allows us to showcase Touchstone Crystal as the
reputable and trustworthy organization it is."

With their acceptance into the DSA, Touchstone Crystal will
receive a number of services to help advance the company. Professional
development programs, health insurance for consultants, and research
services are just a few of the programs offered by the DSA to its
members. All companies belonging to the DSA are also required to
follow the approved Code of Ethics, which is designed to protect
direct selling members, consultants, and consumers.

In addition to their already popular do-it-yourself parties,
Touchstone Crystal is now offering finished jewelry parties. All
Touchstone Crystal jewelry and jewelry kits are made with Swarovski
crystals and crystal pearls. Party guests are able to personalize
their jewelry selections with the signature "touchstone" charms. There
are seven different color touchstone charms including red symbolizing
passion and power, pink for femininity and grace, and green for health
& well-being.

About Touchstone Crystal

Touchstone Crystal is a young company in the direct selling
industry, based in Rhode Island. Its concept is simple; a unique
jewelry party to share with family and friends. They offer a creative,
interactive and personal experience to their customers, and therefore,
a rewarding opportunity to its Consultants. Because they believe in
designing products with attention to detail, style, and true value,
they are proud that all their jewelry kits and finished pieces feature
CRYSTALLIZED(TM)-Swarovski Elements. With the full backing of its
parent company, Amazar Holding, a 100% subsidiary of the Swarovski
Group, Touchstone Crystal has a strong financial platform to build a
long lasting, nationwide business.

About the Direct Selling Association

DSA is the national trade association of the leading firms that
manufacture and distribute goods and services sold directly to
consumers. Among its more than 220 active and pending members are
companies selling both via a party-plan method and in the traditional
person-to-person style. In 2007, U.S. direct sales were more than
$30.8 billion with more than 15 million direct sellers nationwide. The
vast majorities are independent business people - micro-entrepreneurs
- whose purpose is to sell the product/service of the company they
voluntarily choose to represent. Approximately 90 percent of direct
sellers operate their business part-time.

Duffy & Shanley, Inc.
Shawna Hassett, 401-274-0001 ext. 410
SHassett@duffyshanley.com

Copyright Business Wire 2008