Kellwood Corporate Strategy, Marketing & Communications Announces New Appointments

Kellwood Corporate Strategy, Marketing & Communications Announces New
Appointments

NEW YORK, July 22 /PRNewswire/ -- In support of Kellwood's corporate
strategy, marketing and communications efforts, the Company is pleased to name
Erin Haggerty senior manager of corporate communications and announce the
promotion of Sonaly Aditya to director of strategy and marketing, according to
George Sokolowski, Kellwood Vice President Strategy & Chief Marketing Officer.
Erin Haggerty joins Kellwood from Pierce Mattie Public Relations, where
she managed public relations campaigns and marketing strategies for various
accounts such as Old Navy and GUESS Watches. As Kellwood's senior manager of
corporate communications, she will be responsible for providing the
leadership, oversight and management of the company's internal and external
communications, media relations, web-based communications, as well as
philanthropic and special events.
"We are very pleased to welcome Erin to the Kellwood family. Her solid
public relations background and knowledge of the fashion industry dovetails
directly into Kellwood's strategic objective of strengthening our presence in
the women's market," said Sokolowski.
In addition, Sonaly Aditya has been promoted to director of strategy and
marketing. In this capacity, she will be instrumental in providing strategic
oversight and driving key marketing initiatives for the company as it evolves
into a premier marketer of branded apparel, accessories, and footwear.
Formerly, Aditya was manager of marketing and strategy, a post she has held
since joining the Company in May 2007. Prior to Kellwood, Sonaly was brand
manager at Lancome following a five-year stint in investment banking with JP
Morgan.
"Since joining Kellwood, Sonaly has worked closely with both corporate and
divisional management in the development of customer-centric strategies and
leveraging consumer insights to help strengthen retailer relationships," said
Sokolowski. "She is a talented professional and an invaluable asset to our
team."
Both are based in New York and will report to Sokolowski.
Kellwood is a $1 billion leading women's apparel marketer. Specializing in
branded products, the Company markets to all channels of distribution with
products and brands tailored to each specific channel including Baby Phat(R),
Phat Farm(R), Vince(R), Sag Harbor(R), Briggs New York(R) and Hollywould(R),
as well as licensed brands XOXO(R) and David Meister(R). Kellwood is an
affiliated portfolio company of Sun Capital Partners, Inc. ("Sun Capital"), a
leading private investment firm specializing in leveraged buyouts and
investments in market-leading companies. For more information, visit
http://www.kellwood.com.
MEDIA CONTACT:
Jennifer L. Schumacher, Kellwood Company, 314-576-3393 or
jennifer.schumacher@kellwood.com.
SOURCE Kellwood Company

Jennifer L. Schumacher of Kellwood Company, +1-314-576-3393,
jennifer.schumacher@kellwood.com.