WORLDSPACE, with the Creative Support of PIR Marketing, Unveils "1worldspace" as...

WORLDSPACE, with the Creative Support of PIR Marketing, Unveils "1worldspace" as New Corporate Identity and Brand and Launches Re-Designed Company Website

New Positioning Reflects the Company's Revolutionary Digital
Strategy to Engage Listeners in Radio, Beyond Radio
SILVER SPRING, Md.--(Business Wire)--
1worldspace (R) (NASDAQ:WRSP), the only global satellite
communications company positioned to offer crystal-clear radio to
listeners in more than 130 countries, with the creative support of PIR
Marketing, a premier boutique full-service marketing firm, today
unveiled "1worldspace" as its new corporate identity and brand, and
launched a re-designed company website showcasing this new
positioning.

Developed by PIR Marketing to reflect the Company's mission and
vision, the new 1worldspace brand and tagline--"I am many; my world is
1"-- celebrate the power of 1worldspace to bring together people from
all over the world through the power of satellite communications and
award-winning content. The new corporate identity, brand and website
were developed by PIR Marketing, substantially on a contributed value
basis as their expression of confidence in the Company's business and
vision. The Company's new world class identity and brand portray, more
clearly than ever, the Company's business potential as a unifying
global voice.

Commenting on her work for WORLDSPACE, H.H. Leonards Spero, PIR
Marketing's founder and Chief Executive Officer, noted: "For me, life
is simple. We are the creators of our own future. It is enormously
important to remind ourselves that we are all here together, whether
we are famous or anonymous, creators at some moments, receivers at
others. We share this world. We are 1." And she added, "The
breathtaking vision and business of 1worldspace speaks to how I see
the world and what we can do to shape its future for our children."

The new 1worldspace brand highlights the Company's position as the
world's largest global satellite radio footprint owner and reflects
the Company's commitment to leveraging satellite communications to
break down social, geographic and economic barriers to deliver
compelling content to new audiences in its vast market place. The new
website also developed and implemented by PIR Marketing --
1worldspace.com -- showcases the Company's award-winning content. The
1worldspace website is also poised to offer functionality designed to
foster global communities of listeners and to create an environment
through which traditionally passive listeners may actively engage in
the radio experience. This new brand also reflects the Company's
revolutionary digital strategy to engage customers in radio, beyond
radio - for example, disaster warning, response and recovery
communication services.

"No words will ever express the admiration and gratitude I feel
for H. H. Leonards and her team, their work and their generosity,"
said Noah A. Samara, Chairman and CEO of 1worldspace. "Our new bold
brand will be the backbone of our business and our corporate culture,
and all of us will be careful guardians of the brand, by managing the
business to success for the long term. I am especially proud that our
new name and brand so clearly reflect our vision for 1worldspace to
build a global community of listeners who have the freedom to share
their ideas and to influence our programming. I am looking forward to
using our new website to engage in a dialogue with listeners from
across the globe about the issues that are important to them and to
develop programming that not only speaks to them, but is actually
impacted by them. We are many; our world is 1."

About 1worldspace

Based in the Washington, DC metropolitan area, 1worldspace is the
world's only global media and entertainment company positioned to
offer a satellite radio experience to consumers in more than 130
countries with five billion people, driving 300 million cars.
1worldspace's award-winning programming provides subscribers with a
combination of news, sports, music, talk and entertainment, as well as
brand-name content and educational programming. Leading brands from
around the globe found on 1worldspace include the BBC, CNN
International, Virgin Radio UK, and RFI.

1worldspace's satellites cover two-thirds of the earth and enable
the Company to offer a wide range of innovative services for
enterprises and governments globally, including distance learning,
alert delivery, data delivery, and disaster readiness and response
systems. 1worldspace is a pioneer of satellite-based digital radio
services and was instrumental in the early development of the
technology infrastructure used today by XM Satellite Radio. For more
information, visit www.1worldspace.com.

WORLDSPACE, Inc.
Judith Pryor
SVP, Corporate Affairs
+1 301 960 1242
jpryor@worldspace.com

Copyright Business Wire 2008