LG Electronics Canada Announces Endorsement Deal With PGA TOUR Star Stephen Ames

MISSISSAUGA, ONTARIO, Jul 22 (MARKET WIRE) --
A photo for this release will be available via Marketwire on the picture
wire of The Canadian Press

Proving that Life's Good when you're on the golf green, LG Electronics
Canada has announced an exclusive Canadian endorsement contract with
Calgary-based PGA TOUR star Stephen Ames.

The deal will run through the end of 2009 and will allow LG Canada to use
Ames' image and likeness in advertising, PR and promotional materials
across all forms of media. Ames' golf caddy will also bear the LG logo on
his hat for the remaining dates on Ames' 2008 PGA TOUR schedule.

Ames is no stranger to the LG brand, having won the LG Skins Game
tournament in both 2006 and 2007. He also appeared at LG Open de Montreal
charity golf event in Montreal in September 2007.

"LG is an easy company to get behind because of the quality and style of
their products," says Ames, a 20-year veteran of the professional golf
circuit with over $10-million in career earnings. "I learned a lot about
what LG does through the LG Skins Game and I look forward to working
closely with their team. Both the products they offer and the people they
employ are top notch."

The endorsement deal between Ames and LG will be unveiled today at the
RBC Canadian Open golf tournament, currently underway at the Glen Abbey
Golf Club in Oakville, Ontario.

To celebrate his relationship with LG Canada, Stephen will be conducting
an autograph signing at the LG tent as part of the RBC Canadian Open on
Thursday, July 24 at 7:00 p.m. LG will also be donating $25,000 to the
Stephen Ames Foundation, a not-for-profit organization that provides
funding for junior golf programs.

"As one of Canada's premier athletes, LG Electronics Canada is ecstatic
to be engaging with Stephen in this unique partnership," says Andrew
Barrett, Vice President of Marketing for LG Electronics Canada. "LG has
gotten to know Stephen and his family personally through his successes at
the LG Skins Game. He exudes superior style and performance out on the
course and these are also traits that customers value in the LG
brand-it's a natural fit all around."

In other golf news from LG Electronics Canada, the company has announced
a new online promotion where visitors to the LG Canada website can win a
trip for two to Indian Wells, California to see the 2008 LG Skins Game in
person. Contest winners will receive free admission to the event, a
chance to play a round at the exclusive Indian Wells Golf Resort and
attend a private golf clinic hosted by Stephen Ames himself. The contest
kicks off on August 5, 2008 and participants can enter free of charge at
www.LG.ca.

For more information on LG Electronics Canada, please visit www.lg.ca.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global force in
electronics, information and communications products, with more than
82,000 employees working in 77 countries around the world, and annual
total revenues of more than US $35-billion (non-consolidated). LG Canada
has offices in Toronto and Vancouver. LG Canada is focused on delivering
award-winning products known for blending style and technology. These
innovative products include cell phones, flat screen TVs, laptop
computers and digital appliances. For more information please visit
www.lg.ca.

Contacts:
High Road Communications
Cameron Gordon
(416) 644-2252
Email: cgordon@highroad.com

IMG Canada
Dave Haggith
(416) 960-5312 ext. 120
Email: Dave.haggith@imgworld.com
Website: www.lg.ca

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