Perry Ellis International Signs New Licensing Agreement for Gotcha(R) Apparel in...

Perry Ellis International Signs New Licensing Agreement for Gotcha(R) Apparel in Europe

MIAMI--(Business Wire)--
Perry Ellis International (NASDAQ:PERY) announced today that it
has entered into a licensing agreement with TV Mania GMBH and Must
International Trading, PTE, Ltd. to design, manufacture and distribute
casual, snow and surf apparel for men, women, and children under the
Gotcha(R) brand.

George Feldenkreis, Chairman and Chief Executive Officer of Perry
Ellis International, said: "We are very excited about this agreement
with TV Mania and Must International Trading. Their knowledge of both
the European market and the surf lifestyle make them the ideal partner
to re-launch Gotcha in Europe. We look forward to an outstanding
partnership."

The line will be available throughout the European Union, as well
as in Switzerland, Turkey and Norway. The product will be sold at
various European department stores and specialized apparel chains,
beginning with the Spring '09 collection.

"In light of the recent changes we have made in our European
operations, and after carefully considering our options, we have
decided to proceed with this agreement, as it strengthens the Gotcha
brand, while maximizing our financial prospects," Mr. Feldenkreis
concluded.

For further information, please contact:

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David Ward Geraud Marechal
Managing Director TV Mania GMBH
Perry Ellis Europe Ltd, Tel: +33 1 4523 2825
Tel: +44 (0)1376 502345 Fax: +33 1 4247 1639
Fax: +44 (0) 1376 500733 Email: gmarechal@scemama-int.com
Email: dward@perryellis.co.uk
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About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor
and licensor of a broad line of high quality men's and women's
apparel, accessories, and fragrances. The Company's collection of
dress and casual shirts, golf sportswear, sweaters, dress and casual
pants and shorts, jeans wear, active wear and men's and women's
swimwear is available through all major levels of retail distribution.
The Company, through its wholly-owned subsidiaries, owns a portfolio
of nationally and internationally recognized brands including Perry
Ellis(R), Jantzen(R), Laundry(R) by Shelli Segal, C&C California(R),
Cubavera(R), Munsingwear(R), Savane(R), Original Penguin(R), Grand
Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co. (R),
Axis(R), Tricots St. Raphael(R), Gotcha(R), Girl Star(R) and MCD(R).
The Company enhances its roster of brands by licensing trademarks from
third parties including Dockers(R) for outerwear, Nike(R) and JAG(R)
for swimwear, and PING(R) and PGA TOUR(R) for golf apparel. Additional
information on the Company is available at http://www.pery.com.

About Gotcha(R)

Gotcha(R) launched its first swim trunk line in 1978 from a Laguna
Beach garage. The company took the surf market by storm by creating
apparel that captured the individuality and athleticism of the coastal
beach culture. By 1982, Gotcha(R) was a household name to surfers
around the world. The brand made a major impact in the market
throughout the '80s and '90s, sponsoring two world-champion surfers
and dozens of top-ten contenders. PEI Licensing, Inc. acquired the
trademark in January 2006, helping the brand build upon its strong
domestic and international name recognition.

Safe Harbor Statement

We caution readers that the forward-looking statements (statements
which are not historical facts) in this release are made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements are based on current
expectations rather than historical facts and they are indicated by
words or phrases such as "anticipate," "could," "may," "might,"
"potential," "predict," "should," "estimate," "expect," "project,"
"believe," "plan," "envision," "continue," "intend," "target,"
"contemplate," or "will" and similar words or phrases or comparable
terminology. We have based such forward-looking statements on our
current expectations, assumptions, estimates and projections. While we
believe these expectations, assumptions, estimates and projections are
reasonable, such forward-looking statements are only predictions and
involve known and unknown risks and uncertainties, and other factors
that may cause actual results, performance or achievements to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements,
many of which are beyond our control. These factors include: general
economic conditions, a significant decrease in business from or loss
of any of our major customers or programs, anticipated and
unanticipated trends and conditions in our industry, including the
impact of recent or future retail and wholesale consolidation, the
effectiveness of our planned advertising, marketing and promotional
campaigns, our ability to contain costs, disruptions in the supply
chain, our future capital needs and our ability to obtain financing,
our ability to integrate acquired businesses, trademarks, tradenames
and licenses, our ability to predict consumer preferences and changes
in fashion trends and consumer acceptance of both new designs and
newly introduced products, the termination or non-renewal of any
material license agreements to which we are a party, changes in the
costs of raw materials, labor and advertising, our ability to carry
out growth strategies including expansion in international and direct
to consumer retail markets, the level of consumer spending for apparel
and other merchandise, our ability to compete, exposure to foreign
currency risk and interest rate risk, possible disruption in
commercial activities due to terrorist activity and armed conflict,
and other factors set forth in Perry Ellis International's filings
with the Securities and Exchange Commission. Investors are cautioned
that all forward-looking statements involve risks and uncertainties,
including those risks and uncertainties detailed in Perry Ellis'
filings with the SEC. You are cautioned not to place undue reliance on
these forward-looking statements, which are valid only as of the date
they were made. We undertake no obligation to update or revise any
forward-looking statements to reflect new information or the
occurrence of unanticipated events or otherwise.

Perry Ellis International, Miami
Investor Relations
Francisco G. Hoffmann, 305-873-1365

Copyright Business Wire 2008