Plus Size Lingerie Market Growing Despite Struggling Economy

* Reuters is not responsible for the content in this press release.

Tue Jul 22, 2008 3:03am EDT 

  DALLAS, TX, Jul 22 (MARKET WIRE) -- 
According to a recent report from Packaged Facts, U.S. Market for Women's
Intimate Apparel (Lingerie), the plus size lingerie market is still going
strong. The report provides an in-depth look at the $9.6 billion lingerie
market and covers everything from a history of women's intimate apparel
to shopping habits, trends and predictions for a variety of specific
markets, including plus size lingerie.

    According to the fashion industry, plus sizes start at size 14 in the US
and half of American women wear clothing in sizes 14 and larger. However,
being plus sized does not mean being unattractive. HerRoom.com offers a
wide selection of plus size lingerie to flatter the fuller figure.

    At HerRoom.com, the selection of full figure and plus size lingerie is
extensive. Products available include several brands that specialize in
the plus size market, as well as those who have traditionally offered
average figure apparel and have added plus size lingerie to their lines.
Bali, Barely There, Chantelle, Natori, Olga, Sassybax, Vanity Fair,
Playtex, and Wacoal are among the favorites.

    Some of the most popular plus size lingerie products available at
HerRoom.com include the Spanx Power Panties with Tummy Control 004 -- a
two time Undie Award Winner for Favorite Shapewear Piece. This garment
can be worn in place of underwear and features mid-thigh legs that won't
roll up and a soft waistband. Spanx Power Panties are for moderate
control -- Gwyneth Paltrow wore two at the same time after her pregnancy.

    Another favorite, the Wacoal Slimline Seamless Minimizer Bra 85154, also
a two time Undie Award winner, was featured on Oprah. This bra is totally
seamless, something hard to find in plus size lingerie, especially bras,
and minimizes by compression for a smooth, youthful, rounded look.

    With high quality women's lingerie products like these available, it's no
surprise that the plus size lingerie market continues to grow despite a
struggling economy.

    For more information on the report, visit www.PackagedFacts.com. For more
information on Spanx Power Panties and Playtex or Wacoal bras, as well as
other full figure and plus size lingerie, visit www.HerRoom.com.

    Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=801831


Contact
Mary Anderson
Expansion Plus, Inc.
626 793 4911
marya@expansionplus.com

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