Loewe Selects NXP to Power Full-HD LCD TVs

NXP's Motion Accurate Picture Processing Technology Delivers
Sharper, True Color Viewing Experience on Fast Moving Images
EINDHOVEN, Netherlands--(Business Wire)--
Loewe, a leading European TV manufacturer, has chosen the flagship
video postprocessor from NXP Semiconductors, PNX5100 to deliver
full-HD picture quality on its latest 37-inch and 40-inch LCD TV
line-up -- the Spheros R37 Full HD+ 100, the Individual 40 Selection
Full HD+ 100 and the Individual 40 Compose Full HD+ 100. The 100Hz
flat panels from Loewe will draw on NXP's Motion Accurate Picture
Processing (MAPP) technology and full motion compensated up-conversion
to reduce contour blurring and halos for brilliant 1920x1080
high-definition (HD) images.

Roland Bohl, director for R&D at Loewe, said: "As the HD LCD TV
market matures and consumers demand progressive improvements in their
viewing experience, the ability to up-convert and deliver life-like
picture quality will be a key differentiator for Loewe. Having
evaluated a number of video processors on the market, we found NXP to
offer the right platform for up-conversion to realize our philosophy
of image enhancement (Image+ HD 100) in order to complement Loewe's
premium LCD TV strategy -- stylish design with superior picture
quality."

Vincent Vermeer, product marketing director for digital TV
systems, NXP Semiconductors, said: "Loewe's choice of the PNX5100 with
our MAPP technology for its full-HD TV line-up reaffirms NXP's R&D
strengths and demonstrates our understanding of consumer expectations
from HDTV viewing today and in the foreseeable future. NXP is powering
the revolution in HD viewing experience, as TVs become the window to a
world of content from a myriad of sources, with ever better picture
quality."

NXP's PNX5100 video postprocessor combines three-frame HD Movie
Judder Cancellation (MJC), motion sharpness and vivid color management
to successfully reduce the visible halo and blur in fast moving scenes
to deliver an enhanced viewing experience for enjoying sports and
action movies. The Automatic Picture Control (APC) feature dynamically
adjusts the processing parameters used to obtain optimal improvement
on every output frame.

Availability

Powered by NXP's PNX5100 video postprocessor, the Spheros R37 Full
HD+ 100, the Individual 40 Selection Full HD+ 100 and the Individual
40 Compose Full HD+ 100 from Loewe are today available at retail
outlets around Europe.

For more information on NXP's PNX5100, click through
http://www.nxp.com/acrobat_download/literature/9397/75016130.pdf.

For more information from Loewe, click through:

http://www.loewe-uk.com/spheros_r_37_de,31213,53.html for the
Spheros R37 Full HD+ 100

http://www.loewe-uk.com/individual40_selection_de,38678,53.html
for the Individual 40 Selection

http://www.loewe-uk.com/individual_compose_40_de,39276,53.html for
the Individual 40 Compose

About NXP Semiconductors

NXP is a top 10 semiconductor company founded by Philips more than
50 years ago. Headquartered in Europe, the company has 37,000
employees working in more than 20 countries and posted sales of USD6.3
billion in 2007. NXP creates semiconductors, system solutions and
software that deliver better sensory experiences in mobile phones,
personal media players, TVs, set-top boxes, identification
applications, cars and a wide range of other electronic devices. News
from NXP is located at www.nxp.com.

Forward-looking Statements

This release may contain certain forward-looking statements with
respect to the financial condition, results of operations and business
of NXP and certain plans and objectives of NXP with respect to these
items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances
that will occur in the future and there are many factors that could
cause actual results and developments to differ materially from those
expressed or implied by these forward-looking statements.

NXP Semiconductors
Carlo van Pelt, +31 40 27 22075 (Europe)
carlo.van.pelt@nxp.com
Rebecca Samuel, +1-408-474-8769 (USA)
rebecca.samuel@nxp.com
Esther Chang, +886 2 8170 9990 (Greater China)
esther.chang@nxp.com
Mark Chisholm, +65 6882 5092 (APAC)
mark.chisholm@nxp.com

Copyright Business Wire 2008