Jacada Announces Details of Second Material Agreement with O2 UK

ATLANTA & LONDON--(Business Wire)--
Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop
and process optimization solutions for customer service operations,
today provided details of a material contract previously announced on
June 11, 2008. Jacada has expanded its relationship with O2 UK by
signing a second material contract with the mobile communications
services provider.

O2 UK is a leading provider of mobile services to consumers and
businesses in the United Kingdom. The first Jacada project, which was
announced via a press release on November 17, 2007, is ongoing within
the company's prepaid division. This new agreement is for a project
with the retentions group in the post-pay consumer area of the O2 UK
business.

O2 UK's retentions group is a key part of the company's post-pay
consumer business. The group's 850 advisors focus on serving customers
who have announced their intention to discontinue service by finding
additional offers or rewards to incent them to stay with O2 UK. The
Jacada solution will facilitate and streamline these key customer
interactions by automating call processes across several existing
applications.

"Our company is very focused on continually improving the service
we provide our customers and we are always looking for solutions that
will help us streamline our operations and provide our advisors with
the tools they need to give the highest possible level of customer
care to our customers," said Cheryl Black, Customer Service Director,
O2 UK. "We are experiencing great results with the Jacada solution in
our prepaid division and are very impressed with the quality of the
solution and the expertise of the Jacada team."

"For a variety of reasons, telecommunications providers have found
themselves struggling with chaotic customer service processes for some
time. This has a profoundly negative impact on their ability to
increase their share of wallet with their customers through cross-sell
and up-sell opportunities," said Guy Tweedale, senior vice president
of European operations for Jacada. "So much potential revenue is lost
because customer service agents are forced to spend their valuable
time struggling to navigate cumbersome processes and complex
technology rather than nurturing the customer. We have really helped
O2 UK with this issue in their pre-paid division and are truly
thrilled to be expanding our partnership."

About Jacada

Jacada is a leading global provider of unified service desktop and
process optimization solutions that simplify and automate customer
service processes. By bridging disconnected systems into a single,
intelligent workspace, Jacada solutions create greater operational
efficiency and increase agent and customer satisfaction. Founded in
1990, Jacada operates globally with offices in Atlanta, Georgia;
Herzliya, Israel; London, England; and Munich, Germany. Jacada can be
reached at www.jacada.com.

This news release may contain forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. The words "may," "could," "would," "will," "believe,"
"anticipate," "estimate," "expect," "intend," "plan," and similar
expressions or variations thereof are intended to identify
forward-looking statements. Investors are cautioned that any such
forward-looking statements are not guarantees of the future
performance and involve risks and uncertainties, many of which are
beyond the Company's ability to control. Actual results may differ
materially from those projected in the forward-looking statements as a
result of various factors including the performance and continued
acceptance of our products, general economic conditions and other Risk
Factors specifically identified in our reports filed with the
Securities and Exchange Commission. The Company undertakes no
obligation to update or revise any forward-looking statement for
events or circumstances after the date on which such statement is
made. Jacada is a trademark of Jacada Inc. All other brands or product
names are trademarks of their respective owners.

Jacada Media Contact:
Cindy Curtin Knezevich, 770-352-1300
cindyk@jacada.com
or
Investor Relations Contact:
Hayden Communications
Peter Seltzberg, 212-946-2849
peter@haydenir.com

Copyright Business Wire 2008