Neolane to Discuss Mobile Marketing at Frost & Sullivan's 9th Annual Marketing World

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Tue Jul 22, 2008 6:35am EDT 

EVP Patrick McHugh to Lead Interactive Roundtable Discussion
              Addressing Mobile Marketing Best Practices
NEWTON, Mass.--(Business Wire)--
Neolane, Inc., the software company for new- generation marketing,
today announced that Patrick McHugh, executive vice president, will
facilitate an interactive roundtable discussion where he will address
mobile marketing best practices at Frost and Sullivan's 9th Annual
Marketing World Executive MindXchange. The event will take place July
20 - 23, 2008 in Beaver Creek, Colorado. Roundtable participants will
include marketing executives from leading retail, healthcare,
technology and manufacturing brands.

   Tuesday, July 22, 2008

   Who: Patrick McHugh, executive vice president, Neolane, Inc.

   What: Mobile Marketing: A New Generation

   Mobile marketing expert Patrick McHugh will lead an interactive,
roundtable discussion addressing mobile marketing best practices. He
will review mobile marketing approaches, from basic to sophisticated,
and explain the differences among the three main types of campaigns:
mailing, interactive, and content.

   Participants will gain insight into how to apply mobile marketing
to accomplish different types of objectives, and how to integrate
mobile marketing into the broader marketing mix. Participants will
also hear real-world examples of mobile marketing success from
innovators such as EMI Music and Virgin Megastores.

   When: July 22, 2008 at 3:15 p.m. MT

   Where: Frost and Sullivan 9th Annual Marketing World Conference,
Park Hyatt

   Beaver Creek Resort and Spa, Beaver Creek, Colorado

   About Patrick McHugh

   Patrick McHugh is a recognized visionary in CRM, direct marketing,
analytics and data-warehousing. He has more than 20 years of
experience in customer marketing, sales operations, and senior
management with groundbreaking software and services firms, including
Exchange Applications, Authentica (now part of EMC), Outstart, Inc.,
Kendall Square Research and Multitrak Software.

   As Executive Vice President at Neolane, he helps companies
understand the strategic value of integrating emerging marketing
technologies with traditional channels to drive revenue. Patrick holds
dual Bachelor of Science degrees in Finance and Marketing from
Northeastern University.

   About Neolane

   Neolane drives marketing that delivers, with the only enterprise
marketing software that enables companies to integrate emerging
technologies such as mobile with traditional channels. Neolane
provides a single, open platform encompassing all the essentials for
managing campaigns, leads, dynamic content, marketing resources,
customer data and analytics. More than 100 of the world's most
innovative marketers including Accor Hotels, EMI Music, Sephora and
Virgin Megastores/zavvi use Neolane to improve effectiveness and drive
revenue via cross-channel, personalized marketing. Visit
www.neolane.com.

   Copyright (C) 2008 Neolane, Inc. All Rights Reserved. All other
brand names, product names, or trademarks belong to their respective
holders.

fama PR for Neolane
Christi Dean, 617-758-4153
neolane@famapr.com

Copyright Business Wire 2008
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