China's Premier Online Video Sharing Service Partners With Sonic

Tudou.com Integrates Roxio Buzz to Help Streamline Content Preparation and
Publishing

NOVATO, Calif., July 23 /PRNewswire-FirstCall/ -- Sonic Solutions(R)
(Nasdaq: SNIC), the leader in digital media software, today announced an
agreement to offer a customized version of Roxio Buzz(TM) on Tudou.com, one of
China's largest video sharing websites, which serves over 100 million videos
every day. Roxio Buzz is an easy-to-use application that combines lightweight
video editing features with straightforward online publishing functionality.
The application will be offered as a free download to Tudou.com users to help
them quickly prepare and post content to the site. As part of this strategic
alliance with Sonic(R), Tudou will also begin to promote other
Roxio(R)-branded digital media products and services to its users.
"Tudou.com serves 100 million video clips to more than 10 million users
daily and is constantly striving to enhance the user experience. With more
than 210 million people now online in China, the opportunity to expand Tudou's
current customer base and service offering is enormous," said Anita Huang,
Vice President of Community & Marketing, Tudou. "Partnering with Sonic to
offer consumers an easy tool to create, edit and post video content on the
Tudou site is one more way we may deepen our service for Internet users in
China."
"Our collaboration with Tudou provides a great platform for Sonic to
access the world's largest population of Internet users," said Matt DiMaria,
general manager, Roxio division of Sonic Solutions. "For the millions of
consumers now online in China, Roxio Buzz not only helps make content creation
and uploading as seamless as possible, it also serves as the perfect
introduction to our intuitive line of Roxio-branded applications."
Roxio Buzz is an ideal client application for any video sharing site
wishing to streamline the upload process and encourage greater consumer use.
The editing functions offer a one-button tool for effortlessly trimming video
content, options for adding appropriate search meta-tags and automatic
optimization of bit rate and video file sizes based on the requirements of a
video-sharing portal.
About Sonic Solutions
Sonic Solutions (Nasdaq: SNIC; http://www.sonic.com) enables the creation,
management, and enjoyment of digital media content through its Hollywood to
Home(TM) products, services, and technologies. Sonic's products range from the
advanced authoring systems used to produce Hollywood DVD and Blu-ray Disc
titles to the award-winning Roxio-branded photo, video, music, and
digital-media management applications and services. Sonic's patented
technologies and AuthorScript(R) media engine are relied upon by leading
technology firms to define rich media experiences on a wide array of consumer
electronics, mobile devices, set-top players, retail kiosks, and PCs. Always
an innovator, Sonic has taken a leading role in helping professional and
consumer markets make the successful transition to the new high-definition
media formats and, through the Qflix(TM) platform, Sonic is defining new
models for the digital distribution of Hollywood entertainment. Sonic
Solutions is headquartered in Marin County, California.
About Tudou
Tudou (http://www.tudou.com) was the first online video sharing website,
established in April, 2005 and has been the leading player in the China market
for over 3 years. Tudou has headquarters in Shanghai and is committed to
building the best possible Internet community platform enabling users to share
their videos from any place, at any time, and through any connected device.
Forward Looking Statements
This press release may contain forward-looking statements that are based
upon current expectations, including the distribution and market acceptance of
Roxio Buzz. Actual results could differ materially from those projected in the
forward-looking statements as a result of various risks and uncertainties,
including those discussed in the Company's annual and quarterly reports on
file with the Securities and Exchange Commission. This press release should be
read in conjunction with the Company's most recent annual report on Form 10-K,
Form 10-Q and other reports on file with the Securities and Exchange
Commission, which contain a more detailed discussion of the Company's business
including risks and uncertainties that may affect future results. The Company
does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home,
Qflix, Roxio Buzz, and Roxio are trademarks or registered trademarks of Sonic
Solutions in the United States and/or other countries. All other company or
product names are trademarks of their respective owners and, in some cases,
are used under license.
SOURCE Sonic Solutions

Chris Taylor of Sonic Solutions, +1-408-367-5231, chris_taylor@sonic.com