CHEFS Catalog Cooks Up Highly Satisfied Customers with ForeSee Results

ANN ARBOR, Mich.--(Business Wire)--
ForeSee Results today announced that CHEFS Catalog, the leading
equipment resource for home chefs and cooking enthusiasts, will
continue to use the scientific methodology of the American Customer
Satisfaction Index (ACSI) to monitor and improve customer satisfaction
with their website, www.CHEFScatalog.com.

ForeSee Results uses the proven methodology of the ACSI to help
CHEFS Catalog understand how customer satisfaction drives desirable
behaviors like future purchases, return site visits and referrals.
ForeSee Results also provides CHEFS Catalog with the ability to learn
more about who their customers are, their level of cooking expertise,
and their interest in new products. With this information, CHEFS
Catalog can identify needed site enhancements and prioritize
accordingly.

"We've been working with ForeSee Results for awhile now, and we've
gotten to see the value of monitoring customer satisfaction over
time," said Tim Littleton, CEO of CHEFS Catalog. "It's not enough to
measure for a year and then stop. The work of satisfying our customers
is never done."

All the attention to customer satisfaction has paid off. CHEFS
Catalog has an extremely high satisfaction score of 84 on the ACSI
methodology's 100-point scale, more than 9% and seven points higher
than the ForeSee Results e-retail benchmark score (77), which is an
average of more than 70 satisfaction measures for ForeSee Results
e-retail clients. The CHEFS Catalog score is also nine points and 12%
higher than an average of 100 of the top e-retailers (75). By any
measure, CHEFS Catalog is a bright spot in the e-commerce industry.

"It's a remarkable achievement to beat such robust and
comprehensive e-retail benchmarks by such large margins, and it's a
sign of commitment to excellence that CHEFS Catalog continues
measuring to ensure consistent high scores," said Larry Freed,
president and CEO of ForeSee Results. "Continuous and longstanding
measurement also allows companies like CHEFS Catalog to track and
manage trends in year-over-year satisfaction, like holidays, sales and
marketing programs, and competitive initiatives."

About ForeSee Results

As the leader in online customer satisfaction measurement, ForeSee
Results captures and analyzes online voice of customer data to help
organizations increase sales, loyalty, recommendations and
website value. Using the methodology of the University of Michigan's
American Customer Satisfaction Index (ACSI), ForeSee
Results identifies the improvements to websites and other online
initiatives with the greatest ROI. With over 28 million survey
responses collected to date and benchmarks across dozens of
industries, ForeSee Results offers unparalleled expertise in customer
satisfaction measurement and management. Retail clients include Ace
Hardware, Danskin, Eastern Mountain Sports, Kmart, Newegg, Sears, and
Sephora, among others.

ForeSee Results, a privately held company, is located in Ann
Arbor, Michigan and on the web at www.ForeSeeResults.com.

About Chef's Catalog

For over 25 years, CHEFS Catalog has been a leading resource -
first in catalogs and now also online - for home chefs and cooking
enthusiasts seeking the best for their kitchens. CHEFS Catalog is a
privately held company and can be found online at
www.CHEFScatalog.com.

ForeSee Results
Sarah Allen-Short, 301-518-2960
Sarah.Allen-Short@ForeseeResults.com

Copyright Business Wire 2008