VimpelCom Chooses Mobixell Networks to Power its Multimedia and Content Services

Mobixell to Provide Centralized Adaptation, Optimization, and Delivery for
Multimedia Mobile Content

CUPERTINO, California, July 23 /PRNewswire/ -- Mobixell Networks,
providers of innovative mobile multimedia and advertising solutions announced
today that VimpelCom, a leading mobile operator in Russia and the CIS region,
has selected Mobixell's solution to power the operator's multimedia content
services and provide a centralized solution to ensure an optimal user
experience irrespective of the device or network used.
Mobixell's mobile multimedia adaptation solutions provide automated,
optimized content production for off-line, on-line and time sensitive
environments including content download, browsing the operator's portal and
A2P MMS push services. The Mobixell solutions covers the mobile content
production flow, generating better time to market, increasing the amount of
mobile content offered to end users, and ensuring the high quality of content.
"We are continually looking to offer our customers the latest multimedia
based services with the highest possible level of quality and speed of
delivery. We chose Mobixell because we wanted a proven solution that could
support our service delivery platform, and offer our users an optimal
experience for all multimedia services. We believe that this enhanced service
will result in additional mobile data usage and increased users
satisfaction," commented Aleksey G Lobanov Senior project manager from
VimpelCom.
"We are pleased that Vimpelcom, the leading mobile operator has chosen
Mobixell to meet their multimedia adaptation and delivery requirements," said
Avichai Levy , Senior VP Marketing of Mobixell Networks. "The mobile industry
constantly offers new services to their subscribers that are based on rich
media. Mobixell's solution ensures that these services will be immediately
available to everyone and deliver the best user experience, regardless of
network or handset."
About Mobixell:
Mobixell Networks provides innovative multimedia and advertising
solutions to mobile operators and content providers. Mobixell's solutions
focus on enhancing the user experience to increase adoption, encourage
customer loyalty, and build on the operators' assets to introduce new revenue
streams. Mobixell provides tailored solutions for multimedia processing and
adaptation, and multi channel mobile advertising to over 250 mobile operators
and content players worldwide, including top-tier carriers in five
continents. Founded in 2000, Mobixell is a US Based company with additional
offices in the UK, Germany, China, and Israel. For more information visit the
company's website at: http://www.mobixell.com
About Vimpelcom:
The VimpelCom Group includes companies operating in Russia, Kazakhstan,
Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. The VimpelCom Group's
GSM and 3G license portfolio covers a territory with a population of about
250 million. This includes the entire territories of Russia, Kazakhstan,
Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia. VimpelCom was the first
Russian company to list its shares on the New York Stock Exchange ("NYSE").
VimpelCom's ADSs are listed on the NYSE under the symbol "VIP".
Media Contacts:

Rebecca Marwood / Tim Focas
eclat Marketing
Email: mobixell@eclat.co.uk
Tel: +44(0)1276486000

Ofra Zvi
Mobixell Networks
Email: ofra.zvi@mobixell.com
Tel: +972-97760111

SOURCE Mobixell Networks

Media Contacts: Rebecca Marwood / Tim Focas, eclat Marketing, Email:
mobixell@eclat.co.uk, Tel: +44(0)1276486000. Ofra Zvi, Mobixell Networks,
Email: ofra.zvi@mobixell.com, Tel: +972-97760111