Examine RTD Non-carbonated Beverages in the United States 2008

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c02a10/rtd_noncarbonated)
has announced the addition of the "RTD Non-carbonated Beverages in the
United States 2008" report to their offering.

This report explores the ready-to-drink non-carbonated beverage
market. Going beyond discussion of market trends, segment performance
and brand sales provide insight on how this rapidly growing market can
continue to expand its reach with demographic specific innovations to
increase consumer appeal.

You will find thoughtful discussion on topics that include:

- How the category's rapid growth may begin to narrow as newer
high-growth segments reach saturation, how pricing pressures detour
purchases, and how shifts in demographic populations call for honed
product innovation

- How the hybridization within the market increasingly gives
consumers "interchangeable" beverage options and its consequences

- The effect of acquisitions and alliances of major beverage
companies with small but high-growth brands

- Recognition of how leading suppliers are not defined by a single
brand or within a single segment; rather, they recognize varying
consumer needs through differentiated brand qualities and product
lines

- Insights on innovation and innovators in the category with
discussion based on health/wellness and premium propositions, with
convenience being a common denominator

- Why and how marketers are spending money to highlight key
propositions and create favorable perceptions

- Discussion regarding the importance of price and value

For more information visit
http://www.researchandmarkets.com/research/c02a10/rtd_noncarbonated

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2008