Electronic Arts Signs With United Talent Agency

REDWOOD CITY, Calif.--(Business Wire)--
Electronic Arts Inc. (NASDAQ:ERTS) today announced it has signed
with leading Hollywood talent and literary agency UTA for
representation in motion pictures and television.

UTA will help the company develop a comprehensive strategy for
moving its intellectual property into the realm of large-budget motion
pictures and television series. EA's broad portfolio of titles
includes top-selling franchises such as Army of Two(TM) and Need for
Speed(TM) as well as eagerly awaited new titles such as Dead Space(TM)
and Mirror's Edge(TM).

"UTA is an ideal partner for us to bring the richness and story
telling nuance of our popular games into other forms of media that
give consumers more ways to experience these creative concepts," said
Patrick O'Brien, Vice President of EA Entertainment. "Some of our
teams have already made steps to expand our games into other forms of
media like online, social networks and print publication. This
partnership will help us take these efforts to the next level and
match each of our titles with the right artists, producers and
financiers."

"We view EA as an emerging entertainment force, not just because
they are a great untapped IP rights holder, but because at their core
they care most about how viewers respond to their stories and creative
vision," said UTA partner Richard Klubeck in making the announcement.
"We're excited to work alongside the EA team as they make this
important expansion of their intellectual property strategy."

The relationship is expected to significantly ramp up EA's film
and television slate, which currently includes a feature version of
the popular The Sims(TM) game in script development at 20th Century
Fox with producer John Davis and a MySims(TM) animated television
series in development at Film Roman. EA is also in production with
Starz/Film Roman on an animated DVD feature version of its new title
Dead Space to launch with the game.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the Company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA
posted GAAP net revenue of $3.67 billion and had 27 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, Army of Two, Need for
Speed, Dead Space, MySims and The Sims are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Mirror's Edge is a trademark or registered trademark of EA Digital
Illusions CE AB. All other trademarks are the property of their
respective owners.

United Talent Agency is one of the entertainment industry's
premier talent and literary agencies, representing many of world's
most widely-known figures in every current and emerging area of
entertainment, including motion pictures, television, digital media,
books, music, mobile and live entertainment. Collectively, UTA agents
represent a significant cross-section of today's most acclaimed
artists and entertainers, including nominees and winners of Academy,
Emmy, Grammy, Screen Actors Guild, Directors Guild, Writers Guild,
Producers Guild, Golden Globe, People's Choice and Webby awards. The
agency is also globally recognized in the areas of film finance,
corporate consulting, branding & licensing, endorsements and the
representation of production talent. The agency also operates
UTAOnline, the first dedicated broadband representation division of a
major agency.

United Talent Agency
Chris Day, 310-860-3723
dayc@unitedtalent.com
or
Electronic Arts
Holly Rockwood, 650-628-7323
hrockwood@ea.com

Copyright Business Wire 2008