BOOMj Store Announces New Office Category Offering a Variety of Brands

OVER 50,000 PRODUCTS NOW AVAILABLE FROM CANON, SWINGLINE, STANLEY, HEWLITT
PACKARD, APPLE AND MORE ...

LAS VEGAS, July 23 /PRNewswire-FirstCall/ -- BOOMj Inc.
(OTC Bulletin Board: BOMJ), a leading Web-based niche social network and
e-commerce site serving more than 78 million Baby Boomers and adults over 35,
announced today that the BOOMj store will now feature more than 50,000 brand
name products in the office supply category. The store will now feature a
complete line of office furniture including desks, chairs, filing cabinets as
well as everyday office needs such as pens, paper, envelopes and staplers. New
office technology products such as business grade computers, notebooks,
printers and photocopiers have also been added. The category will also
showcase classroom, break room and janitorial supplies.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070131/BOOMJLOGO)
The BOOMj Store offers close to two million brand name products at great
values in categories including books, DVDs, music, cameras, computers,
kitchenware, electronics, housewares, wellness, beauty and fragrance.
"Whether we are self employed, run a small business, work for a large
corporation, own a franchise or work in a school setting we all seek out brand
name office products that keep our business life productive and in today's
economy we certainly want to find the best prices and value for the products
we need," said Wendy Borow-Johnson, President of BOOMj. "Introducing the
office category in the store on BOOMj.com, allows users to easily purchase
products without having to waste time searching the internet for the
appropriate product at the best price, gives users the ability to get
information about new products and also see product reviews by other BOOMj
community members. Everything is available in one place at the tips of their
fingers."
The office category includes a variety of products from key brands which
include Avery, 3M, Fellowes, Swingline, Stanley and Post-It. The key
technology brands include Apple, Canon, Brother, Lenovo, HP and Lexmark among
others.
BOOMj membership is free, and members earn reward points to use towards
purchases in the store. To help brands market their products, BOOMj creates
brand profiles in its social network allowing brands to reach out to the
community and giving BOOMj members access to exclusive offers and new product
introductions. Today BOOMj launches brand profiles for Swingline, Lenovo,
Lexmark, Canon, among others.
"These brand profiles exemplify our commitment to providing the best
social shopping experience for our members and goes beyond traditional
e-commerce by integrating community, content, and e-commerce into the BOOMj
member experience," continued Borow-Johnson.
About BOOMj Inc.
BOOMj Inc.(TM) (OTCBB: BOMJ) is a leading Web-based niche social network
and e-commerce site serving more than 78 million Baby Boomers and Generation
Jonesers. BOOMj provides an integrated and highly focused community which
incorporates personalized social networking, online shopping, travel deals,
video programming, and breaking headline news and focused content in: health,
finance, politics, lifestyle, and movies/entertainment for members. BOOMj
Inc., through its I-SUPPLY unit, also offers comprehensive e-commerce
solutions for niche portals and social networks. For more information
regarding the company, please visit http://www.boomj.com.
Safe Harbor Statement:
This news release includes forward-looking statements intended to qualify
for the safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. These forward-looking statements generally can
be identified by phrases that say BOOMj or its management "believes,"
"expects," "anticipates," "foresees," "forecasts," "estimates" or other words
or phrases of similar import. Similarly, statements in this release that
describe the Company's business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements. All forward-looking
statements are inherently speculative, and are subject to risks and
uncertainties that could cause actual results to differ materially from those
anticipated in forward-looking statements. These risks and uncertainties
include those set forth from time to time in our filings with the Securities
and Exchange Commission. We are under no obligation, and do not undertake any
duty, to update these forward-looking statements at any time.
SOURCE BOOMj Inc.

media, Stephanie Packard, +1-949-679-7000, stephanie@boomj.com, or investors,
Mark Noffke, +1-702-481-1990, mark@boomj.com, both of BOOMj.com