5th Finger Selected by AlwaysOn as an AO Global 250 Winner

Recognized for Mobile Marketing-Changing Technology and Market
Value
SAN FRANCISCO--(Business Wire)--
5th Finger today announced that it has been chosen by AlwaysOn as
one of the AO Global 250 Winners. Inclusion in the AO Global 250
signifies major developments in the creation of new business
opportunities in the global technology industries. 5th Finger was
specially selected by the AlwaysOn editorial team and other industry
experts spanning the globe, based on a set of five criteria:
innovation, market potential, commercialization, stakeholder value,
and media buzz.

5th Finger and the AlwaysOn Global 250 Top Private Companies will
be honored at the AlwaysOn & STVP Summit at Stanford scheduled to
occur on July 22-24, 2008 at Stanford University. This two-and-a-half
day executive event highlights the significant economic, political and
commercial trends disrupting the global technology industries and
features the most innovative companies, eminent technologists,
influential investors and journalists in keynote presentations, panel
debates and private company CEO showcases.

Fifty of the top CEOs from the AO Global 250 will present their
market strategies to a panel of industry experts in a "CEO Showcase."

"The AO Global 250 winners have excelled in key strategic areas in
the global technology markets," said Tony Perkins, founder and CEO of
AlwaysOn. "We congratulate them for their success in introducing new
tools, services, and platforms that are driving the next phase of
innovation and creating real value at an economically uncertain time."

The AO Global 250 was selected from over hundreds of companies,
nominated by a panel of industry experts in the online technology,
media, entertainment, enterprise and greentech sectors from around the
world.

5th Finger is a global authority in mobile marketing known for its
trendsetting and innovative use of the mobile phone as an effective
mechanism for helping brands engage with target audiences. 5th
Finger's industry-leading technology platform, air-cast(TM), provides
the industry's most advanced level of real-time reporting and
analysis, allowing brand marketers to refine campaigns on the fly,
thereby maximizing campaign results. The innovation and expertise 5th
Finger has brought to global clients such as Foster's Group, Nestle
and Nike makes it a clear fit with the AlwaysOn Global 250 judging
criteria.

A full list of all the AO Global 250 winners can be found on the
AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959.

"As a global mobile marketing company, it's an honor to be
recognized by AlwaysOn for our innovation, technology and impact on
the marketing technology industry," said Campbell Corfe, CEO of 5th
Finger. "Our brand partners already know and trust us as a one-stop
shop offering our strategic expertise, our imagination and
air-cast(TM) platform and a hybrid of ideas and technology that can
reach target consumers in completely new and interactive ways."

About 5th Finger

5th Finger is the global authority on mobile marketing, offering a
highly evolved, strategic approach and an advanced technology platform
that delivers measurable results to marketers and brands.

5th Finger's team delivers deep expertise across many industry
sectors, including FMCG/Beverages, Media/TV and Live Events, as well
as a fresh, innovative approach and industry-leading analysis and
reporting capabilities.

The company is a proven, trusted partner for North America's
leading interactive agencies and helps the world's biggest brands
increase the overall value of their integrated marketing spend across
diverse media channels and geographic boundaries.

Originally founded in Sydney, Australia in 1999, where it was
acquired by ninemsn, 5th Finger is now established independently in
North America, headquartered in San Francisco and with an office in
New York.

For more details, please visit http://www.5thfinger.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being
the first media brand to launch a community blog network. In 2004,
AlwaysOn continued to lead the industry in innovation by engaging its
bloggers in a social network. AlwaysOn is also revolutionizing the
media business by applying its open-media principles to its executive
event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen,
NordicGreen, and Venture Summit East and West) and quarterly print
"blogozine". No other media brand has dared to create such open
interaction with its readers and event participants.

LEWIS PR for 5th Finger
Emelyne Interior, 415-992-4400
5thFinger@lewispr.com
or
Voce Communications for AlwaysOn
Leah McLean, 415-308-7928
lmclean@vocecomm.com

Copyright Business Wire 2008