New LiveActive Chewy Granola Bars Offer 'Grab and Go' Probiotics

Introducing the First Nationally Available, Non-Refrigerated Chewy Granola Bar
with a Probiotic Culture

GLENVIEW, Ill., July 23 /PRNewswire-FirstCall/ -- Kraft is introducing new
LiveActive Chewy Granola Bars, the first-ever, non-refrigerated bar containing
both a live probiotic culture and fiber. Probiotics are live cultures that
exist naturally in the digestive system and are important to healthy digestive
functions. They are also found in dairy products like yogurt and some natural
cheeses. With many Americans experiencing digestive health issues, these new
bars offer a flavorful snack that helps naturally promote the health of the
digestive system, anytime, anywhere.
LiveActive Chewy Granola Bars are the latest addition to the LiveActive
line from Kraft and come in three great-tasting varieties -- Blueberry Almond,
Chocolate Raspberry and Peanut Butter.
Not Your Ordinary Bar
LiveActive Chewy Granola Bars are a good source of fiber and include a
probiotic culture from Probi AB, a leading company in probiotic research and
development. Plus, with chewy granola, delicious fruits and nuts and even
chocolate flavor, these snacks are a tasty way to promote digestive health
while on the go.
"I am always looking for simple steps that will help my clients take care
of their digestive health," said Leslie Bonci, MPH, RD of the University of
Pittsburgh Medical Center. "The new LiveActive Chewy Granola Bars are an ideal
solution because they taste great and help my clients easily infuse a
probiotic culture and fiber into their active lifestyles."
LiveActive Chewy Granola Bars are available in three flavors:
-- Blueberry Almond -- a burst of blueberry mixed with a nutty almond
twist
-- Chocolate Raspberry -- the appealing combination of chocolate and
raspberry flavor
-- Peanut Butter -- featuring a creamy peanut butter layer

The Digestive Health Dilemma
Between 60 and 70 million Americans experience some sort of digestive
health issue(1). Many Americans are interested in learning about digestive
health options, but according to a recent survey(2) commissioned by LiveActive
from Kraft Foods, consumers aren't very familiar with probiotics. Nearly
two-thirds of Americans (63 percent) polled claim they are not at all familiar
with probiotics and only 13 percent of those who were familiar with them could
define them accurately.
"LiveActive Chewy Granola Bars are a terrific example of Kraft's
commitment to providing consumers with great-tasting foods they can enjoy to
help maintain their digestive health," said Frank Bergin, senior director of
marketing for LiveActive Chewy Granola Bars. "We want to provide consumers
with delicious and convenient options like LiveActive Chewy Granola Bars that
are effortless to grab and go."
Look for LiveActive Chewy Granola Bars from Kraft in the bars section of
stores nationwide for a suggested retail price of $3.59.
About LiveActive
The LiveActive product line makes it convenient to incorporate food and
beverage options with digestive health benefits throughout the day. The bars
are an addition to a delicious variety of products in the portfolio including
LiveActive Natural Cheese Snacks from Kraft, LiveActive Cottage Cheese from
Breakstone's/Knudsen, LiveActive Cereal from Post and LiveActive On The Go
Drink Mix from Crystal Light.
Visit LiveActiveFoods.com for more information about the line and to learn
simple ways to help promote digestive health with probiotics.
About Kraft Foods INC.
For more than a century, Kraft (http://www.kraft.com) has offered
delicious foods and beverages that fit the way consumers live. Today, we are
turning the brands that consumers have lived with for years into brands they
can't live without. Millions of times a day in more than 150 countries around
the world, consumers reach for their favorite Kraft brands, including nine
with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings;
Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco
cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and
LU biscuits. Kraft is one of the world's largest food and beverage companies
with annual revenues exceeding $37 billion, more than 100,000 employees and
more than 180 manufacturing facilities globally. The company's stock
(NYSE: KFT) is listed on the S&P 100 as well as the Dow Jones and Ethibel
Sustainability Indexes.
(1) Adams PF, Hendershot GE, Marano MA. Current estimates from the
National Health Interview Survey, 1996. National Center for Health
Statistics. Vital Health Stat. 1999;10(200).

(2) Kelton Research, a leading national polling firm, polled 1,000 people
nationwide using an email invitation and an online survey. Results
were collected from a random sample of 1,000 men and women ages 18
and over. Quotas are set to ensure reliable and accurate
representation of the total United States population. The online
survey was conducted between February 28, 2008 and March 3, 2008.
Kelton Research is headquartered in Los Angeles, California.

SOURCE Kraft Foods

Basil Maglaris of Kraft Foods, +1-847-646-4538, cec@kraft.com; or Kate
Hartman, +1-312-988-2493, khartman@webershandwick.com, for Kraft Foods