ARAnet Announces New B-to-B Online Marketing Tool

Adfusion gives B-to-B marketers a way to drive qualified visitors to their Web
destinations.

HOPKINS, Minn., July 23 /PRNewswire/ -- ARAnet, Inc., an innovator in
helping marketers connect with customers, introduces a tool to help marketers
reach business-to-business audiences online with the release of its Adfusion
business-to-business channel.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080723/AQW513LOGO)
"This is a revolutionary development because for the first time, B-to-B
marketers can drive visitors to their Web destinations through content-rich
Adfusion articles," says Scott Severson, president of the Hopkins, Minn.-based
ARAnet.
Severson says Adfusion customers only pay for visitors that arrive at
clients' Web destinations through articles placed on the Adfusion network,
making the service highly measureable.
"The visitors that Adfusion delivers to our B-to-B customers are extremely
high quality. A visitor clicks on a headline based on interest, reads a short
article about the subject, and then clicks to go to our client's site to learn
more," says Severson. He says the credibility of the Web networks on which
his clients' articles appear add credibility to marketers' messages.
ARAnet has been offering Adfusion to consumer marketers since 2005. Since
then, it's grown to serve over three billion impressions monthly.
Severson says the secret to Adfusion's success has been using well-written
headline topics to allow readers to self-qualify based on their interest in
the subject matter and then guiding them to click through to client Web
destinations to take action.
"Now B-to-B marketers can appeal to business audiences with this proven
method, driving self-qualified and motivated business people to their sites,"
Severson says.
Adfusion's sister product is ARAcontent, where a team of journalists
writes and distributes consumer lifestyle articles featuring clients' products
and services to a network of publications and their Web sites. ARAcontent
generates thousands of article placements, with a measurable return on
investment model.
Founded in 1996, ARAnet is a leading media company with two great products
to help its clients reach and win new customers, Adfusion and ARAcontent.
Adfusion is an article-based cost per click advertising platform. It is
one of the nation's fastest growing online advertising networks, currently
serving over three billion impressions monthly through a network of premium
publishing partners.
ARAcontent generates feature article placements in print and online
publications that build awareness of its clients' products and services.
To learn more, visit http://www.ARAnetOnline.com.
SOURCE ARAnet, Inc.

Bob Rumpza of RumpzaConsulting, +1-952-946-0946, rumpza@earthlink.net, for
ARAnet, Inc.