LG Electronics Appoints Peter Reiner Senior Vice President, North American Marketing...

LG Electronics Appoints Peter Reiner Senior Vice President, North American
Marketing and Strategy

ENGLEWOOD CLIFFS, N.J., July 23 /PRNewswire/ -- LG Electronics Inc. today
announced the appointment of Sara Lee marketing executive Peter Reiner as
senior vice president, marketing and strategy, LG Electronics North America.
Reiner will be responsible for the overall coordination of LG's brand
positioning and marketing activities in the United States, Canada, and Mexico
across multiple product categories, including consumer electronics, digital
appliances and mobile phones. He will report to LG Electronics North America
President and CEO Michael Ahn and will be based in the company's Englewood
Cliffs, N.J. headquarters.
"With 20 years in marketing, Peter Reiner's experience executing new
product introductions, coupled with his extensive brand positioning knowledge,
makes him well-suited for this important role, particularly at this stage of
LG's explosive growth in North America," said Ahn. "Peter's leadership and
expertise will be crucial as we expand our innovative product portfolio in the
United States. What's more, his arrival signals another step in attracting
top talent from the world's leading companies."
Reiner joins LG Electronics from Sara Lee Corporation, where he most
recently was marketing vice president for the Sara Lee Brand. During his
tenure there, he also oversaw marketing, research and development, trade
marketing, category management, pricing and regional sales for Sara Lee's
Fresh Bakery group. Previously, Reiner held key product and brand marketing
positions at Kraft Foods, Nabisco, Miller Brewing and Playtex Products.
Reiner received his master of business administration from Cornell
University, in Ithaca, N.Y., and his bachelor's of arts degree from Emerson
College, in Boston.
About LG Electronics North America
LG Electronics North America, based in Englewood Cliffs, N.J., is the
regional headquarters of LG Electronics, Inc., a global force in consumer
electronics, mobile communications and home appliances. In the United States,
Canada and Mexico, LG Electronics sells a wide range of consumer electronics
(digital display and digital media) products, mobile phones and digital
appliances, under LG's "Life's Good" marketing theme. For more information,
please visit http://www.LGusa.com.
SOURCE LG Electronics Inc.

John I. Taylor, +1-847-941-8181, jtaylor@lge.com, or Clara Chang,
+1-201-816-2011, clarachang@lge.com, both of LG Electronics Inc.; or Nathan
Friedman of Ogilvy PR, +1-312-397-6009, nathan.friedman@ogilvypr.com, for LG
Electronics Inc.