Helios Partners and Infront Sports & Media Form Exclusive Marketing Alliance in China

Collaboration Combines Partners' Complementary Skill Sets to
Continue Growth of Chinese Sport beyond 2008 Olympic Games
BEIJING--(Business Wire)--
Helios Partners is pleased to announce its appointment by Infront
Sports & Media as its exclusive marketing and consulting partner in
China.

The two companies have agreed to form this strategic partnership,
which will bring together the experience and the complementary skills
of both partners, to build upon the opportunities arising out of the
2008 Olympic Games in Beijing. In its new role as the exclusive
marketing and consulting partner to Infront China, Helios will support
Infront in the strategic positioning and client acquisition for its
China-based properties, with a specific focus on the Chinese
Basketball Association (CBA), China's premier professional basketball
league.

As one of the world's leading sports marketing agencies, the
Infront Group handles a wide range of marketing and media services for
a client portfolio that includes the CBA, the Chinese Football
Association (CFA), the FIFA World Cup and several other China-based
properties, major winter sports federations and international event
competitions.

An internationally-recognized sports marketing consultancy in its
own right with offices in the USA, Europe and Asia, Helios, too, works
with top sports sponsors and global properties. Among its clients are
Major League Baseball, for whom Helios this spring managed the
development of the marketing strategy and sponsorship sales for the
league's first-ever series in China, and the 2007 FIFA Women's World
Cup, for which Helios also managed the sponsorship sales activities.

"This co-cooperation will combine the expertise of two companies
that are very strong in China and will allow us to take full advantage
of the unprecedented growth opportunities in the Chinese sports
market," said John Kristick, Infront's Executive Director Asia.

The two partners see the alliance as potentially very valuable in
the post-Olympic period, when major sports properties seek continued
growth in the world's most populous nation and when major
international and national companies look for opportunities to follow
up their Olympic involvements with core sponsorship programs.

With 16 teams in 14 major Chinese cities, the CBA drew more than a
million spectators in the 2007-2008 season. Already the number one
professional sports league in China, the CBA boasts an expanding
network of broadcast coverage and is poised for even greater growth as
the popularity of basketball and the opportunities surrounding the CBA
League continue to rise.

"We are excited to be teaming up with Infront during this unique
moment in the history of Chinese sports," said Chris Renner, President
of Helios China. "The CBA is perfectly positioned to move into the
biggest of the big leagues. With Infront, we will be fully engaged in
communicating the very powerful qualities of this exciting sports
property to the full range of prospective sponsors and stakeholders."

For additional information please visit www.heliospartners.com and
www.heliospartners.cn.

Helios Partners
In China, contact:
Li Li Leung, + 86 139 1012 2494
lilileung@heliospartners.com
or
In the United States
Kevin Donovan, +1.678.904.5393
kdonovan@heliospartners.com

Copyright Business Wire 2008