eFuture Signs Contract to Provide Tiens Group with Retail Business Management System

eFuture Signs Contract to Provide Tiens Group with Retail Business Management
System

BEIJING, July 23 /Xinhua-PRNewswire/ -- eFuture Information Technology Inc.
(Nasdaq: EFUT) (''eFuture''), a leading provider of front-end supply chain
management software and services to China's retail and consumer goods
industries, today announced that it has signed a contract to provide its
mySHOP Retail Business Management System 3.0 (''mySHOP 3.0'' or ''the
system'')
to Tiens Group Co., Ltd. (''Tiens Group''). eFuture will install the system
at Tiens Group's six distribution centers, 100 subsidiary stores, 100 direct-
sales stores and 1,000 franchised chain stores, which have a total customer
base of over 10 million.
''We are excited to be rolling out one of our high-performance software
solutions to support Tiens Group's wide-ranging global operations," said Mr.
Adam Yan, eFuture's chairman and chief executive officer. ''With the system's
intelligent analysis and decision-making data, Tiens Group will be equipped to
streamline its business and increase competitiveness by centralizing
operations and conveniently evaluating the performance of its individual
stores. Moreover, our software is designed to provide maximum compatibility
with the existing back-office software employed by Tiens Group and other
retail clients.''
Once operational, mySHOP 3.0 will provide Tiens Group's headquarters and
subsidiary back-offices, direct-sales stores and franchise chain stores with
procurement, sales and storage management capabilities. The highly
centralized business management system will offer flexible and accurate
operational analysis and decision-making data, supporting membership
management such as purchase-based membership points, and allowing Tiens
Group's headquarters to better evaluate individual store performance.
eFuture will first deploy mySHOP 3.0 in a pilot stage covering Tiens
Group's four subsidiary stores, four direct-sales stores and 40 franchised
chain stores in China and expects the pilot stage to be operational by
December 2008. After the completion of an initial rollout, eFuture and Tiens
Group expect to further collaborate to complete a nationwide expansion of the
system to a further 96 subsidiary stores, 96 direct-sales stores and 1,000
franchised chain stores in 2009.
In July 2006, Tiens Group selected eFuture's ONE POS-ERP R2003 Super
Market Management System for its Bannerstore Supermarket. Since its
selection,
the R2003 Super Market Management system has been successfully implemented in
Bannerstore's headquarters back-office, six subsidiary stores, 17 direct-sales
stores and 23 franchised chain stores.
About Tiens Group Co., Ltd.
Founded in 1995 by Mr. Li Jinyuan, Tiens Group Co., Ltd. (Amex: TBV) is a
large-scale global enterprise with operations in over 190 countries and
regions and with a customer base of over 16 million worldwide. Since 1995,
Tiens Group has maintained continual, stable, and rapid growth. With an
anchor business in advanced biotechnology, particularly in the areas of health
food, health care, beauty care and home care products, Tiens Group is also
involved in financing, real estate development, education, cultural exchanges,
and modern logistics. Tiens Group is headquartered at the Henderson Center in
Beijing, China, and has production plants in the Wuqing New Technology
Development Zone of Tianjin, China.
Tiens Group is a direct selling company that is based on advanced
biotechnology devoted to developing health and wellness products and a culture
for a healthy lifestyle. Tiens Group operates a unique business model that
rewards successful independent consultants for personal sales and leadership.
For more information on Tiens Group, please visit
http://www.tiens.com/tiens/group/en/index.htm .
About eFuture Information Technology Inc.
eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading provider
of front-end supply chain management software and services to China's retail
and consumer goods industries. eFuture provides integrated software and
services to manufacturers, distributors, wholesalers, logistics companies and
retailers in China's front-end supply chain market, especially in the retail
and fast moving consumer goods (''FMCG'') industries. eFuture currently
serves more than 1,000 clients, including over 15 Fortune 500 companies, over
770 retailers and over 200 distributors operating in China. eFuture is one of
IBM's premier business partners in Asia Pacific and is a strategic partner
with Oracle, Microsoft, JDA, Motorola and Samsung Network China. The company
has over 629 employees and 20 branch offices across China.
For more information about eFuture, please visit http://www.e-
future.com.cn/ .
Safe Harbor
This announcement contains forward-looking statements. These statements
are made under the ''safe harbor'' provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as ''will,'' ''expects, '' ''anticipates,''
''future, '' ''intends, '' ''plans, '' ''believes, '' ''estimates'' and
similar
statements. Specifically, eFuture cannot guarantee that its systems will
improve Tiens Group's operations or increase its competitiveness. eFuture
cannot guarantee the timetable stated for the rollout of mySHOP Retail
Business Management System 3.0, nor the further expansion of mySHOP Retail
Business Management System 3.0 past the initial testing stage mentioned
herein.
eFuture may also make written or oral forward-looking statements in
periodic reports to the Securities and Exchange Commission (the ''SEC''), in
its annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or employees
to first parties. Statements that are not historical facts, including
statements about the company's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement, including
but not limited to the following: eFuture's anticipated growth strategies;
eFuture's future business development, results of operations and financial
condition; expected changes in the company's revenues and certain cost or
expense items; eFuture's ability to attract customers and leverage its brand;
trends and competition in the software industry; the company's ability to
hire,
train and retain qualified managerial and other employees; the company's
ability to develop new software and pilot new business models at desirable
locations in a timely and cost-effective manner; the expected growth of the
Chinese economy and software market in the retail and consumer goods
industries; and Chinese governmental policies relating to private managers and
operators of software and applicable tax rates.
Further information regarding these and other risks is included in
eFuture's annual report on Form 20-F and other documents filed with the SEC.
All information provided in this press release and in the attachments is as of
July 23, 2008, and the company undertakes no duty to update such information
or any other forward-looking information, except as required under applicable
law.
For investor and media inquiries, please contact:

eFuture Information Technology Inc.
Tel: +86-10-5165-0998 x8804
Email: ir@e-future.com.cn

Andrew Keller
Ogilvy Financial, Beijing
Tel: +86-10-8520-3112
Email: andrew.keller@ogilvy.com

SOURCE eFuture Information Technology Inc.

eFuture Information Technology Inc., +86-10-5165-0998 x8804, or
ir@e-future.com.cn; Andrew Keller of Ogilvy Financial, Beijing, +86-10-8520-
3112, or andrew.keller@ogilvy.com, for EFUT