Luna & Larry's Coconut Bliss Now Available Nationwide Online Through Partnership...

Luna & Larry's Coconut Bliss Now Available Nationwide Online Through Partnership with Diamond Organics

EUGENE, Ore. & MOSS LANDING, Calif.--(Business Wire)--
Bliss Unlimited, LLC, creator of Luna & Larry's Coconut Bliss(R),
the first ice cream made from coconut milk, today announced that
Diamond Organics, a premier online retailer of organic products for
direct home delivery, will stock and ship Coconut Bliss throughout the
country.

Made from a base of naturally rich, cholesterol-free coconut milk
and sweetened with low-glycemic agave syrup, Coconut Bliss is
USDA-certified organic and 100 percent vegan. It is a healthy
alternative to dairy- and soy-based frozen dessert on a par with
superpremium ice creams. Diamond Organics now carries the full line of
flavors, including Cherry Amaretto, Vanilla Island, Dark Chocolate,
Mint Galactica, Cappuccino, Naked Coconut, Chocolate Hazelnut Fudge
and Strawberry Lemon Love.

"This agreement with Diamond Organics is a milestone for the
company, since it is the first to make Coconut Bliss available to
consumers throughout the U.S.," said Bliss Unlimited cofounder Larry
Kaplowitz. "Friends and fans on the East Coast and in the Midwest have
been waiting for some time for this announcement, and we could not
have a better partner than Diamond Organics to fulfill these
requests."

"Coconut Bliss is an ideal fit in our product catalog, since it is
in line with our mission of providing the freshest, most wholesome and
delicious organic foods to a national base of customers," said
Kathleen Hamilton, cofounder of Diamond Organics. "We are delighted to
be the first to make Coconut Bliss available to a national base of
customers."

Customers like Misha, in Reno, Nevada, praise Coconut Bliss for
being the best non-dairy, soy-free, gluten-free and sugar-free ice
cream on the market. "You have finally satisfied an ice creamy itch
that no frozen treat has satisfied in years," she told the company in
an email.

"I've been on a strict diet as recommended by my doctor; I'm
allergic to everything and I can't have sugar," said Lisa, another
customer in Seattle, Wash. "For a foodie like me, that was a tough
sentence. Coconut bliss has made my life worth living lately."

In addition to www.diamondorganics.com, Coconut Bliss is sold in
natural foods stores and some supermarkets throughout 16 western
states. Demand for this superpremium, organic vegan dessert has grown,
and the company recently celebrated its 500th store 'win,' a
significant achievement compared to just one year ago when the product
was limited to 54 stores in two states. A complete store list is
available at www.coconutbliss.com.

Along with nationwide availability, the company announced it has
appointed Doug Furlong to the newly created position of general
manager. Furlong has nearly 25 years of experience in the frozen
desserts industry thanks to previous positions at Oregon Ice Cream
Company and Turtle Mountain.

About Diamond Organics

Diamond Organics, Inc. has provided certified organically grown
food and other organic products by direct home delivery since 1990.
The company has provided a consistent year-round selection of the
highest-quality organically grown fresh fruits and vegetables to
individuals nationwide through catalog, telephone, and web-based
ordering. Diamond Organics receives, packs, and ships orders from its
Moss Landing, Calif. facilities in the heart of the largest collection
of established organic farms in the nation. Orders are shipped by
FedEx for next-day air delivery across the country. Orders from
customers in the Northern California region are shipped overnight by
less expensive ground delivery. The company is committed to being a
profitable business, serving its customers, organic farmers, employees
and shareowners through innovative marketing and distribution. For
more information please visit www.diamondorganics.com.

About Bliss Unlimited

Bliss Unlimited, LLC was founded to create a satisfying ice cream
without the health and ecological impacts associated with dairy, soy
or sugar. As a healthy whole food, consciously prepared from
nutritious and beneficial ingredients, Luna & Larry's Coconut Bliss is
the evolution of ice cream. USDA-certified organic and 100 percent
vegan, Coconut Bliss is based on naturally rich, cholesterol-free
coconut milk packed with lauric acid and medium-chain triglycerides
(MCTs) and agave syrup, a natural low-glycemic sweetener. The company
values ecological and social sustainability, and strives to use the
highest quality and most ethically produced organic ingredients it can
find. The company is privately owned and based in Eugene, Ore., and
has been operating since Winter 2005. For more information please
visit www.coconutbliss.com.

Evolotus PR
Gary Smith, 818-783-0569
gary@evolotuspr.com
or
Bliss Unlimited
Larry Kaplowitz, 541-345-0020
larry@coconutbliss.com

Copyright Business Wire 2008