Reed's Inc Expands Virgil's Cola Line with Introduction of Virgil's Diet Cola

LOS ANGELES--(Business Wire)--
Reed's, Inc. (NASDAQ:REED) announced today that it has launched a
new diet version of its Virgil's cola line. Virgil's Diet Real Cola,
which is currently offered through select natural food accounts, is
expected to launch nationwide to over 1,000 supermarket accounts. The
product is offered in 12 oz long neck bottles and packaged as a
4-pack.

Virgil's Real Diet Cola is a classic cola recipe made naturally
using the finest cola ingredients and contains no artificial
sweeteners. The premium diet cola is infused with tastes from around
the world including Kola Nut, clove bud oil, vanilla, cinnamon,
nutmeg, cassia oil, and orange, lemon and lime oils.

"We are very excited to announce the addition of our Diet Cola for
the Virgil's brand," said Christopher Reed, Founder and CEO of Reed's,
Inc. "Virgil's Diet Cola expands upon the Virgil's cola line which we
successfully introduced within the mainstream marketplace in March of
2008. While currently distributed through select natural foods
accounts, the feedback has been extremely positive and we look forward
to making Virgil's Diet Cola available to mainstream supermarket
accounts nationwide. We continue to see significant opportunity to
leverage the strength of the Virgil's brand name within the natural
foods and mainstream channels by offering diet versions of our popular
flavors."

About Reed's, Inc.

Reed's, Inc. makes the top-selling sodas in natural food markets
nationwide, and is currently selling in 10,500 supermarkets in natural
foods and mainstream. Its six award-winning non-alcoholic Ginger Brews
are unique in the beverage industry, being brewed not manufactured and
using fresh ginger, spices, and fruits in a brewing process that
predates commercial soft drinks. In addition, the Company has acquired
the top-selling root beer line in natural foods, the Virgil's Root
Beer product line, and the top-selling cola line in natural foods, the
China Cola product line. Other product lines include Reed's Ginger
Candies, and Reed's Ginger Ice Creams. Reed's products are sold
through specialty gourmet and natural food stores, supermarket chains,
retail stores, and restaurants nationwide and in Canada. For more
information about Reed's, please visit the company's website at
www.reedsgingerbrew.com, or call 800-99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing
Reed's goals and strategies, contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
While Reed's is working to achieve those goals and strategies, actual
results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties, including difficulties in marketing its products and
services, need for capital, competition from other companies and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In light
of significant risks and uncertainties inherent in forward-looking
statements included herein, the inclusion of such statements should
not be regarded as a representation by Reed's that they will achieve
such forward-looking statements. For further details and a discussion
of these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the Securities
and Exchange Commission, as they may be amended from time to time.
Reed's undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
otherwise.

Integrated Corporate Relations
John Mills, 310-954-1105
jmills@icrinc.com

Copyright Business Wire 2008