Samsung Delivers 2nd Generation LED-Backlit LCD HDTV with New Series 9 LED LCD HDTV

Series 9 LED LCD HDTV Features Auto Motion Plus 120Hz(TM) and
Ultra Clear Panel
RIDGEFIELD PARK, N.J.--(Business Wire)--
Samsung Electronics America Inc., a worldwide leader in innovation
and HDTV technology, unveils the successor to the company's
award-winning 81 Series LED LCD HDTV, with the launch of the new
Series 9 LED LCD HDTV. The 2008 flagship Series 9, Samsung's 2nd
generation LCD HDTV to use LED SmartLighting(TM) technology, offers
consumers the powerful combination of LED and 120Hz technologies,
resulting in a 1,000,000:1 dynamic contrast ratio for a crisp, full HD
1080p picture. The Series 9 is also distinguished by Samsung's new
addition to the art-inspired ToC(TM) (Touch of Color(TM)) design - an
elegantly patterned bezel with charcoal gray accent. Beyond delivering
a superior picture performance with craftsman-like design, the Series
9 gives consumers the freedom to easily access and manage nearly all
forms of digital content via the TV through innovative features such
as InfoLink(TM) and WiseLink(TM) Pro.

"Combining Samsung's LED SmartLighting and Auto Motion Plus 120Hz
technologies in one high-performance LCD HDTV, the Series 9 LCD
represents Samsung's continued focus on advancing the very highest
picture quality available to consumers in the current HDTV market,"
said Jonas Tanenbaum, Vice President of LCD Television Marketing at
Samsung Electronics America.

Superior Picture Quality

As Samsung's second generation LCD HDTV to use advanced LED
SmartLighting with local dimming technology, the Series 9 LCD HDTV is
able to achieve dramatic contrast levels and express "actual black
levels" by completely shutting off a pixel's light source, eliminating
the grayish black picture plaguing many LCD HDTVs. Conversely, groups
of pixels can be locally controlled to produce more light increasing
the brightness of the Series 9's picture when necessary.

Furthering the Series 9's ability to show deeper black levels,
Samsung's improved Ultra Clear Panel technology eliminates ambient
light reflection that may affect picture quality, ensuring perfect
picture clarity even in bright viewing surroundings. By enhancing
color reproduction level, Samsung's Ultra Clear Panel technology also
lets consumers enjoy the detail and vibrancy of colors.

Adding to the superior picture quality in the Series 9 is
Samsung's Auto Motion Plus 120Hz(TM) technology that reduces the
motion blur caused by fast-paced content. It's ideal for diehard sport
fans, avid gamers, and movie mavens alike.

Connecting to Content

Always seeking ways to expand the possibilities of the HDTV, the
Series 9 LED LCD also features Samsung's InfoLink(TM) RSS service,
which gives touch-of-a-button access to news, weather, and stock
quotes. The Series 9 also plays MP3 music, JPEG photos, and video
files stored on memory drives, other digital devices, or PCs with
Samsung's WiseLink(TM) Pro and DLNA technology.

In addition to WiseLink Pro where consumers can utilize the USB
2.0 access to display home movies and pictures, Samsung's Series 9
comes with internal flash memory pre-loaded with premium content
giving consumers access to a vast library of digital content to enjoy,
including high resolution artwork, cooking recipes, exercise routines,
children's programming, and games.

Connecting to external components such as Blu-ray players and HD
Camcorders is even easier as the Series 9 comes equipped with four (1
side, 3 rear) HDMI-CEC inputs to control the latest home theater
products using a single remote.

ToC (Touch of Color) Design

Continuing Samsung's line of Touch of Color(TM) HDTV, the Series 9
strays from the traditional black, box-like bezel for an elegant
charcoal gray bezel with a honey-comb pattern. To create this
distinctive effect, Samsung uses dual-injection molding technology, a
process commonly applied in the design of premium automobiles, to
embed color within the material. This technology wraps the bezel with
a translucent coating and controls the density of the transparent and
opaque material used in the process, resulting in a subtle yet unique
look with distinct gray and black gradation.

EnergyStar(R) Rated

Aligned with Samsung's efforts to combine technological
advancement with environmental awareness, Samsung's Series 9 950 LCD
features a unique "EnergySaving Mode" that ensures the HDTV is
compliant with the EPA's EnergyStar(R) rating system. By adjusting the
HDTV's backlight brightness with a low, medium, or high selection,
power consumption is substantially decreased compared to similar 2007
models.

Additionally, because of the unique Touch of Color manufacturing
process infuses color into the TV's bezel without any painted on
color, no VOC's (Volatile Organic Compounds) are emitted for lower CO2
emissions during production. By using LED backlighting rather than a
traditional cold cathode fluorescent lamps (CCFL), the Series 9 950 is
also mercury-free.

The Series 9 LED LCD HDTVs will be available in August in 46"
class (45.9-inch measured diagonally) and the 55" class (54.9-inch
measured diagonally) sizes. (Model numbers: LN46A950 and LN55A950).

Specifications

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Series 9 950 LED LCD HDTV
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Screen Sizes 46-inch (45.9-inch screen size) / 55-inch (54.6-inch
screen size)
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Resolution Full HD 1080p
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Design -- Touch of Color(TM) bezel design with charcoal gray
accent
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Video -- 1,000,000:1 dynamic contrast ratio
-- 4ms response time
-- LED SmartLighting(TM) technology with local dimming
-- Auto Motion Plus 120Hz(TM) technology
-- UltraClear Panel
-- Wide Color Enhancer 2
-- DNIe(TM) Pro (Digital Natural Imaging engine)
technology
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Audio -- Down-firing speakers with integrated rear woofer
-- 46-inch: 10-watts per channel, 2 channels
55-inch: 15 watts per channel, 2 channels
-- SRS TruSurround XT(TM)
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Features -- InfoLink(TM) RSS for one-touch, on-demand, onscreen
access to news, weather, stock info
-- Internal flash memory with pre-loaded Content Library
-- WiseLink(TM) Pro (USB 2.0), with MPEG 4, XviD, MP3,
JPEG decoders
-- DLNA-CERTIFIED(TM)
-- Entertainment mode
-- Built-in NTSC / ATSC / Clear QAM tuners
-- Energy Star(R) compliant
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A/V -- 4 HDMI (HDMI-CEC) version 1.3 inputs (3 rear, 1 side)
Connections -- 1 side USB 2.0 port (WiseLink(TM) Pro)
-- 2 component inputs
-- 1 composite input
-- 1 S-Video input
-- 1 PC input
-- 1 Headphone jack
-- 1 Ethernet connection (for InfoLink(TM), and DLNA
connectivity only)
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Estimated -- 45.9-inch: $3,199.99
Selling -- 54.6-inch: $4,199.99
Price
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Availability August 2008
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*Subject to change without notice.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America,
Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co.,
Ltd., markets a broad range of award-winning, digital consumer
electronics and home appliance products, including HDTVs, home theater
systems, MP3 players, digital imaging products, refrigerators and
washing machines. A recognized innovation leader in consumer
electronics design and technology, Samsung is the HDTV market leader
in the U.S. Please visit www.samsung.com for more information.

MWW Group
Dan Lantowski, 212-827-3748
dlantowski@mww.com

Copyright Business Wire 2008