Samsung's Series 7 Plasma HDTVs Expand the Horizons of Luxurious Home Theater Design...

Samsung's Series 7 Plasma HDTVs Expand the Horizons of Luxurious Home Theater Design and Multimedia Capability

Enhanced Connectivity and Superior Picture Performance Deliver a
Premium Experience
RIDGEFIELD PARK, N.J.--(Business Wire)--
Samsung Electronics, the market leader in HDTV design and
innovation, continues to deliver the ultimate form of "functional art"
to consumers with the Series 7 Plasma HDTV featuring Samsung's ToC(TM)
(Touch of Color(TM)) designed bezel. Born from the craftsmanship
behind delicately blown glass to the balanced beauty of a sunset, the
ToC design features a hint of red color blended into a piano black
bezel. In addition to boasting a cutting-edge design, the Series 7
Plasma HDTVs deliver a superior Full HD1080p picture with up to a
1,000,000:1 dynamic contrast ratio for crisp detail and vibrant
colors, all supported by Samsung's Ultra FilterBright(TM) technology.
For the home theater connoisseur, the Series 7 offers the option to
calibrate the TV for both day-time and night-time viewing to ensure
optimal picture quality in any setting.

"With the Series 7 plasma HDTV, Samsung looks to elevate
consumers' home theaters with a premier design and an encompassing
viewing experience," said Steve Panosian director of Visual Display
Marketing at Samsung Electronics America. "By combining superior
connectivity and networking options with the latest audio-visual
technologies, the Series 7 Plasma is certain to further refine most
any home theater setup."

Touch of Color(TM)

Reflecting Samsung's mantra for design creativity, the Series 7
leaves the traditional look of HDTV design and employs the
aesthetically pleasing ToC bezel. Samsung is the first manufacturer in
the HDTV industry to use dual-injection molding technology which
infuses color to the bezel rather than using spray paint. By
controlling the density of the color injection, the resulting bezel
shows a natural gradation from red to black color for a distinct yet
elegant appearance.

Superior Picture Performance

The Full HD 1080p Series 7 features a dynamic contrast ratio of up
to 1,000,000:1 for deeper blacks and purer whites onscreen. Samsung's
Ultra Filter Bright anti-glare technology keeps the picture clear and
bright even in well-lit environments, while the next-generation
DNIe(TM) Pro video processing and 18-bit Natural True Color ensure the
subtle details are not sacrificed.

Day / Night Calibration Modes

For consumers looking for the ultimate home theater experience,
the Samsung Series 7 Plasma HDTV features a professional day-time and
night-time calibration mode for optimized viewing. The two special
customization and enhancement modes can only be accessed once a
professional calibrator makes the necessary adjustments and saves the
picture settings made to match the ambient lighting in the room. Then
the consumer can instantly select the saved picture settings, and
experience the best possible HDTV viewing at any time of the day.

InfoLink(TM)

The Series 7 Plasma HDTV features the one-button, on-demand
InfoLink(TM) RSS service. Powered by content from USA Today, InfoLink
instantly displays news, weather and stock information onscreen via
adjustable overlays. As the ultimate form of luxury and convenience
for the always-connected consumer, InfoLink allows users to view stock
quotes from their personal portfolio and local weather information.
There is no need to change the channel to get a five-day forecast of
the weather or instant access to stock quotes and news once connected
to a home network with Internet access.

Superior Connectivity

The Series 7 Plasma offers a host of connection options to enjoy a
growing library of digital content. Simply plug a memory drive or
digital camera in the side-mounted USB 2.0 port and WiseLink(TM) Pro
turns the television into a jukebox or photo album. The TV recognizes
not only MP3 and JPEG files but also XviD and MPEG4 files to enjoy
video playback. In addition, it comes with a Digital Content
Management feature that allows the user to sort images based on usual
parameters like time and even more uncommon ones like color and
composition. Additionally, the Series 7 Plasmas are compatible with
DLNA (Digital Living Network Alliance) for easy connection to and
content sharing with other DLNA-CERTIFIED(TM) products, such as a
computer.

Recognizing that more consumers use their HDTV as the cornerstone
of their home entertainment centers, Samsung also added enhanced
connectivity to the Series 7 Plasma. Consumers can connect to, access,
and manage more of the latest HD devices than ever before with a total
of four HDMI 1.3 inputs (three at the rear, one on the side). Beyond
their ability to handle the latest color and HD audio processing, all
four connections include CEC networking, allowing control of multiple
components using only the TV's remote control.

The Samsung Series 7 Plasma HDTVs will be available in August in
50-inch, 58-inch and 63-inch screen sizes (model numbers: PN50A760,
PN58A760 and PN63A760).

Wireless LinkStick Accessory

For added convenience, the Samsung Wireless LinkStick allows
consumers to access the InfoLink feature on their Series 7 Plasma HDTV
wirelessly. While a connection to the Internet via an appropriate
modem and wireless router is still required, consumers will no longer
need to run an Ethernet cable directly to their HDTV. The Wireless
LinkStick (WIS-08BGX/XAA) is available now with an estimated selling
price of $34.99.

Specifications

-0-
*T
Series 7 760 Plasma HDTVs
----------------------------------------------------------------------
Screen Sizes 50-inch / 58-inch / 63-inch
----------------------------------------------------------------------
Resolution Full HD 1080p
----------------------------------------------------------------------
Design Touch of Color(TM) narrow bezel design with Rose accents
----------------------------------------------------------------------
Video -- 1,000,000:1 dynamic contrast ratio
-- 1,300 cd/m2 brightness
-- Natural True Color 18-bit processing
-- Black in detail with Ultra Filter Bright anti-glare
technology
-- DNIe(TM) Pro (Digital Natural Imaging engine)
technology
-- Advanced false - contour reduction technology
----------------------------------------------------------------------
Audio -- Down-firing speakers (20-watts x 2)
-- SRS TruSurround XT(TM)
----------------------------------------------------------------------
Features -- InfoLink(TM) RSS for one-touch, on-demand, onscreen
access to the news, weather, stock info
-- Internal flash memory with pre-loaded Content
Library(TM)
-- WiseLink(TM) Pro (USB 2.0), with MPEG 4, XviD, MP3,
JPEG decoders
-- DLNA-CERTIFIED(TM)
-- Entertainment mode
-- Built-in NTSC / ATSC / Clear QAM tuners
-- Energy Star(R) compliant
----------------------------------------------------------------------
A/V -- 4 HDMI (HDMI-CEC) version 1.3 inputs (3 rear, 1 side)
Connections -- 1 side USB 2.0 port (WiseLink(TM) Pro)
-- 2 component inputs (rear)
-- 2 composite inputs (1 rear, 1 side)
-- 1 S-Video input (side)
-- 1 PC input
-- 1 Headphone jack
-- 1 RS323C connection
-- 1 Ethernet connection (for InfoLink(TM) RSS feature,
and DLNA connectivity only)
----------------------------------------------------------------------
Estimated -- 50-inch: $2,799.99
Selling -- 58-inch: $4,499.99
Price -- 63-inch: $5,499.99
----------------------------------------------------------------------
Availability August 2008
----------------------------------------------------------------------
*T

*Subject to change without notice.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America,
Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co.,
Ltd., markets a broad range of award-winning, digital consumer
electronics and home appliance products, including HDTVs, home theater
systems, MP3 players, digital imaging products, refrigerators and
washing machines. A recognized innovation leader in consumer
electronics design and technology, Samsung is the HDTV market leader
in the U.S. Please visit www.samsung.com for more information.

MWW Group
Colin Ruane, 212-827-3742
cruane@mww.com

Copyright Business Wire 2008