Dataupia Selected as a Finalist for Mass Tech Leadership Council's Emerging Innovative Company of the Year Award

CAMBRIDGE, MA, Jul 23 (MARKET WIRE) --
Dataupia Corporation today announced that it has been named as a finalist
for the Mass Tech Leadership Council's 2008 Technology Leadership Awards
in the Emerging Innovative Company of the Year category. The Mass
Technology Leadership Awards honor Massachusetts companies and
individuals who best exemplify leadership and excellence in business and
technology. The Technology Leadership Awards recognize outstanding
achievement in both the development and deployment of information
technologies that address critical business issues.

The Dataupia Satori Server data management system is an all-in-one
solution -- server, storage and optimization software packaged as a data
warehouse appliance. Dataupia's solution addresses business agility in
multiple ways including adaptability pertaining to business and
operational changes such as increased users or queries, as well as
data-retention and data access regulation compliance. Specifically, the
Dataupia Satori Server is designed to deliver persistent access to as
much data as an organization needs, while allowing for massively parallel
processing for complex joins, data exploration, point queries,
interactive reporting functionality, and continuous and seamless
scalability.

"Being chosen as a Mass Technology Leadership Council finalist is
rewarding and a reminder of how innovation and excellence in technology
can distinguish a company such as Dataupia," said Foster Hinshaw, chief
executive officer, Dataupia. "Businesses that succeed in today's
information age are those that focus on operating efficiency and have a
superb understanding of their customers' buying preferences. Dataupia is
committed to developing cutting-edge technology to help businesses close
the gap on reaching the nirvana of one-to-one personalized products and
services."

The award winners will be announced at the Fall Awards Gala, October 23,
2008, at the Sheraton Boston.

About Dataupia

Dataupia brings a strong record of industry leadership to addressing the
growing gap between the massive volumes of stored data and the portion
that a business can use to its benefit. By architecting specialized
software and industry-standard hardware into a highly cost-effective and
intelligent appliance, Dataupia's solution will amplify an organization's
existing information systems to provide deeper access into their data
universe and more comprehensive business insight.

Founded in 2005, Dataupia is backed by Polaris Venture Partners, Valhalla
Partners, and Fairhaven Capital. Learn more at www.dataupia.com.

CONTACTS:
Samantha Stone
Dataupia
(617) 301-8420
Email Contact

Rachel Miller
SHIFT Communications
(617) 779-1856
Email Contact

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