Corporate Research International Reveals Best Customer Service
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FINDLAY, OH, Jul 23 (MARKET WIRE) --
Corporate Research International released today the second quarter 2008
results of RealPeopleRatings.com(TM), its quarterly customer service
survey that illustrates the importance of brand image and customer
perception. Chipotle Mexican Grill, Olive Garden, Papa Murphy's Take 'n'
Bake Pizza, Speedway, Nordstrom, Stride Rite, Ace Hardware, Office Depot,
Dick's Sporting Goods, Publix, Walgreens, Southwest Airlines, Credit
Unions, Best Buy and Marriott earned the highest marks in their categories
this quarter.
RealPeopleRatings.com(TM) was launched in 2005 by Corporate Research
International, a market research firm specializing in mystery shopping and
customer satisfaction surveys. The company sends the quarterly surveys as
online opinion polls to its pool of panelists; 1,389 panelists
participated in this quarter's survey.
Respondents were asked to rate their perception of each business's
customer service on a scale of 1-10, with 10 being the highest rating. If
a respondent did not have experience with the business, the panelist did
not enter a score for that establishment.
"Companies with consistently high ratings are focused on all customer
touch points," said Michael Mallett, CEO of Corporate Research
International. "Every interaction customers have with a business impacts
overall perception, so an ongoing effort to maintain all areas keeps
scores high. Looking at the customer experience from all angles is
ultimately what keeps customers coming back."
Category Winners:
Fast Food Restaurants
Chipotle Mexican Grill
SUBWAY
Sonic
Full-service Restaurants
Olive Garden
Texas Roadhouse
Longhorn
Pizza Restaurants
Papa Murphy's Take 'n' Bake Pizza
CiCi's Pizza
Papa John's
Convenience Stores
Speedway
BP
Shell
Office Supply Stores
Office Depot
Staples
FedEx Kinko's
Department Stores
Nordstrom
Saks Fifth Avenue
Bloomingdale's
Shoe Stores
Stride Rite
Aldo
Journeys
Home Improvement Stores
Ace Hardware
True Value
Lowe's
Supermarkets
Publix
Kroger
Safeway
Sporting Goods Stores
Dick's Sporting Goods
Hibbett Sports
Foot Locker
Drug Stores
Walgreens
CVS
Rite Aid
Electronics Stores
Best Buy
RadioShack
Circuit City
Banks
Credit Unions
Washington Mutual
Wachovia
Hotels
Marriott
Hyatt
Hilton
Airlines
Southwest
JetBlue
Delta
For a complete list of scores and rankings, contact Caroline Golon at
614-678-9565 or cgolon@paulwerth.com.
Quarterly Survey Methodology
Survey respondents represented all regions of the country and completed
only one survey each. Respondents spanned all ages, household incomes,
education levels, and ethnicity.
The scores reflect the mean score, which is an average of the sum of each
score divided by the total number of observations.
About Corporate Research International
Corporate Research International (CRI) specializes in mystery shopping
services and interactive customer voice and Web response surveys. The
company tracks trends of quality service and appearance, providing
information to help businesses retain happy, loyal customers. CRI was
named to the Inc. 500 list of fastest growing private companies in 2005
and 2006. For more information visit www.corpri.com
Contact:
Caroline Golon
Paul Werth Associates
(614) 678-9565
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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