Dreyer's Kicks Off Football Season With Two Cool Collegiate Flavors
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Utes Blitz and Cougar Craze Rush the Freezer Aisle
WHO: Dreyer's Grand Ice Cream is bringing Utah's college football
rivalry back to the freezer for another winning season.
Cougar Craze, an all out blitz for BYU is going head-to-head
with Utes Blitz, the sweetest part of the University of
Utah's starting line-up. Both flavors, available for a
limited time, will try to sack the competition and score top
honors with local fans.
WHAT: Dreyer's is inviting the media to a private,
behind-the-scenes opportunity to put their taste buds to the
test on the first flavor run of the season. Also on hand
will be coaches, cheerleaders and mascots from BYU and the
University of Utah. Both flavors, Cougar Craze and Utes
Blitz, are positioned to score a touchdown with local
football fans.
WHEN/ Friday, August 1
WHERE: 2:00pm - 3:30pm
Dreyer's Ice Cream Factory
850 East 2100 South
Salt Lake City, UT
** media only, please
WHY: -- These limited edition flavors will debut in local grocery
freezer aisles in early August ... making the freezer aisle
the coolest place for football fans to huddle this season.
Best of all, Dreyer's is donating a portion of the proceeds
to fund scholarships at both universities.
CONTACT: Kim Goeller-Johnson 510/601-4211 or kagoelle@dreyers.com
SOURCE Dreyer's Grand Ice Cream
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