Aussie Soles(TM) Corporate Update

NEW YORK, NY, Jul 23 (MARKET WIRE) --
Aussie Soles Group Inc. (OTCBB: AUSE) is proud to announce that Cameron
Dix has been appointed Chief Operating Officer (COO). Mr. Dix will be
responsible for managing the day-to-day activities of the corporation and
reporting to the chief executive officer and/or board of directors on
these activities.

Cameron Dix, COO, Aussie Soles(TM), commented, "I look forward to working
with the Aussie Soles team and assisting in the growth and development of
this exciting and unique range of footwear products. The opportunities are
endless for this company as it enters the North American marketplace and I
am excited to apply my skills and experience to the day-to-day operations.
You can see and feel the energy of this team as it is ready to burst into
this market."

Cameron Dix, COO

For the past 11 years Cameron has been managing and producing trade and
consumer shows in North America. Cameron was formerly with one of North
America's premier trade show producers, DMG World Media, and spent seven
years as Group Manager overseeing their largest bi-annual trade show in
Canada. He then went on to create and produce several new trade and
consumer shows in Canada taking his experience to a new level, including
industry leading and recognized "SMART shows." "SMART shows" are
tradeshows targeting the general gift, souvenir, museums, apparel, resort
and tourism sectors. Cameron's background includes over 16 years of
experience in sales, marketing, business development and operations.
Cameron earned a Bachelor of Science, Business Administration from the
University of Southern California.

Aussie Soles(TM) would also like to take this opportunity to comment that
in light of market conditions and the current share price, the company
would like to reaffirm that all of its revenues, distribution,
partnerships and other initiatives are moving forward.

"Corporately the fundamentals of the company haven't changed. We are a
strong company that is progressing forward with a significant goal in
mind; to be a significant player in the comfort shoe market and have
Aussie Soles become a household name," commented Craig Taplin, President
and CEO of Aussie Soles(TM).

Aussie Soles(TM) announced that the Company will be presenting the newest
editions to the Aussie Soles(TM) product line, the "Clinics" and "Chefs"
at next weeks WSA (World Shoe Association) Conference in Las Vegas, NV.
July 28th - 30th, Comfort Section -- Booth # 19220. Please come visit the
Aussie Soles(TM) team and view the full line of Aussie Soles(TM) products
and the brand new "Clinics" and "Chefs."

Clinics: The latest and greatest from Aussie Soles(TM) is a modular clog
that has been constructed for comfort and safety; incorporating the latest
technologies in slip-resistant rubber and AusLite(TM) Anti-Static Polymer
foam. Fitted with a rubber soled inner bootie that protects from spills
while keeping the air flow constant and the feet cooler, you even have a
choice of open or closed back bootie that is inter changeable giving the
wearer the choice of three styles in one shoe. Finished with a molded
innersole that offers an anatomically correct arch support and ultra
comfort shock absorbing AusLite(TM) polymer foam, we are covering all
bases of design and innovation and capturing the very best in closed cell
polymer foam technology that has recently become the favorite choice in
hospitality and occupational footwear. The uniquely designed tread
pattern offers an incredibly high contact to the floor while allowing the
water and other liquids to escape easily through the many triangular grid
pattern channels.

Chefs: The ever popular Chefs type clog has taken an overhaul in comfort
and a diet in materials to present the wearer with an extremely light yet
durable and very comfortable clog. Worn loose or fitted to your size, the
Aussie Soles(TM) "Chefs" will cover many more floors than the kitchen and
keep the wearer safe on their feet while doing it.

About Aussie Soles(TM):

Aussie Soles(TM) develops and retails innovative hard sole casual footwear
that utilizes technically advanced closed cell polymer foam, "AUSLITE(TM)"
which is soft, supportive, slip resistant and anti bacterial! The "closed
cell polymer" footwear phenomenon has exploded onto the sporting apparel
market. Aussie Soles(TM) has improved on this product by introducing its
own hard sole (AUSLITE(TM)) footwear, which sets itself above industry
leaders, in the "closed cell Polymer" footwear market. Aussie Soles(TM)
hard sole concept is available in a variety of colors and styles to
ensure that every person will find a pair that is perfectly suited for
them. Constructed from closed cell foam, AUSLITE(TM) molds to the foot
allowing for the ultimate in comfort that is also chemical and odor
resistant. The Primary footwear lines consist of Snuggs(TM), STARFISH(TM)
and MARINE(TM). The versatility, comfort and unique qualities of Aussie
Soles(TM) are popular in a wide range of consumer choices, appealing to
boaters, hikers, campers, gardeners, beach walkers, doctors, nurses and
other health care workers.

Please visit www.aussiesoles.com for any additional product information or
investor relations.

Relax Ya FEET(TM)

Forward-Looking Statements

Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties.
Words such as "expects," "intends," "plans," "may," "could," "should,"
"anticipates," "likely," "believes" and words of similar import also
identify forward-looking statements. Forward-looking statements are based
on current facts and analyses and other information that are based on
forecasts of future results, estimates of amounts not yet determined and
assumptions of management, including, but not limited to, the Company's
belief that Aussie Soles Group Inc. Actual results may differ materially
from those currently anticipated due to a number of factors beyond the
reasonable control of the Company. Additional information on risks and
other factors that may affect the business and financial results of the
Company can be found in filings of the Company with the U.S. Securities
and Exchange Commission

Aussie Soles Group Inc.
Craig Taplin, President, CEO, Aussie Soles Group Inc.

CONTACT:
Investor Relations
info@aussiesolesgroup.com
1-866-585-6068
Web site: http://www.aussiesoles.com

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