Cumberland Farms Convenience Stores Selects KSS Retail for Price Optimization

Largest Convenience Store/Petroleum Marketer in the Northeast to
Leverage Predictive Consumer Insight
FLORHAM PARK, N.J.--(Business Wire)--
KSS Retail, a leading provider of retail price optimization
solutions, announced today that Cumberland Farms, the largest
convenience store and petroleum marketer in the Northeast, has
selected KSS Retail's integrated software solution for price and
promotion optimization.

Cumberland Farms will use KSS Retail to accurately model, forecast
and optimize pricing and promotions. The solution leverages
self-learning demand models, with real-time forecasting and modeling
that allows optimization to be used on the front-lines of
merchandising.

"We are focused on providing our customers with convenience and
value," said Ari Haseotes, vice president of marketing at Cumberland
Farms, based in Canton, Mass. "Using the KSS Retail optimization
solution will provide our merchants with fast and accurate predictive
insight into pricing decisions to ensure that we deliver our customers
the value they have come to expect from Cumberland Farms. We conducted
an extensive evaluation of the optimization products in the market and
the selection of KSS Retail became an obvious choice."

"Cumberland Farms is a great example of a retailer that achieves
consistent success by understanding their markets and how to serve
their customers," said Lance Jacobs, KSS Retail's chief executive
officer. "The success of our customers with price optimization has
been built on the premise of empowering the retail merchant with
real-time, accurate insight into pricing and promotions. We are
excited to be working with Cumberland Farms and their merchant team to
help capture the tremendous benefits of price modeling and
optimization."

KSS Retail is a leading provider of price optimization with the
only real-time, self-learning price optimization solution for the
grocery, chain drug, convenience, general and on-line retail markets.

About Cumberland Farms

Cumberland Farms is committed to providing its customers with
value, convenience and unparalleled service. Its network of retail
stores, gas stations, and a support system including petroleum, dairy
and grocery distribution operations spans 11 states across the
Northeast and Florida, making it the largest convenience store/
petroleum marketer in the Northeast.

Cumberland Farms takes pride in its corporate citizenship. Through
its Corporate Giving Program for Youth, the Company is working to
improve the prospects for young people, to encourage and support young
people's achievements in business and leadership, and to provide
educational opportunities for young people. Cumberland Farms is a
proud sponsor of 4-H, the Muscular Dystrophy Association and Making
Strides for Breast Cancer and provides college scholarships. In
addition to annual corporate contributions, Cumberland Farms is active
at the local level, building awareness and supporting worthy
organizations in the communities where we live and work.

http://www.cumberlandfarms.com

About KSS Retail

KSS Retail is a leading provider of price optimization solutions
for the grocery, convenience, chain drug, general and on-line retail
industries. Retail merchants use KSS Retail software to accurately
model and optimize retail prices for regular and promotional pricing
by using an intuitive, fast, merchant-friendly tool that integrates
price modeling and optimization into the daily work-flow of a
merchant. For more information, visit www.KSSRetail.com, or contact
Lyle Walker at (972) 733-0465, or at Lyle.Walker@KSSRetail.com. For
media inquiries, contact Roy G. Miller at (903) 422-5117, or at
rmiller@rgmcomms.com.

KSS Retail
Roy G. Miller, 903-422-5117
rmiller@rgmcomms.com

Copyright Business Wire 2008