Golfsmith Announces New Palm Desert Superstore

AUSTIN, Texas--(Business Wire)--
Golfsmith International Holdings, Inc. (Nasdaq: GOLF) today
announced plans to open its 73rd store in Palm Desert, California. The
new large-footprint store will be in excess of 36,000-square-feet and
will showcase Golfsmith's extensive selection of premier golf and
tennis equipment, apparel and services as well as its stunning
experiential format, complete with indoor driving range,
state-of-the-art launch monitors, and a full-size indoor tennis court.

The new store, located at Monterey and I-10 in Palm Desert will
also include a large putting green and a dedicated chipping and
pitching area with an authentic sand bunker. The Golfsmith Golf &
Tennis experience also features a huge selection of name-brand
equipment including TaylorMade-adidas(R), Callaway(R), Nike(R),
PING(R), Under Armour(R), Titleist(R), Cobra(R), Head/Penn(R),
Cleveland(R), Babolat(R), Wilson(R), and many more. Additionally, golf
lessons are offered in the store by Golfsmith's exclusive lesson
partner, GolfTEC, the nation's #1 golf instruction provider.

"We are confident that our Palm Desert store will set a new
standard for an off-course golf and tennis retail experience in
Southern California," said Martin Hanaka, chief executive officer of
Golfsmith. "While we had originally only planned to open one new store
this year, we have promised to grow when the deal was right and the
economics were sound. This store represents fulfillment of both
requirements and shows the company's strength in a tough economic
climate. We are excited and proud to bring our unique products and
services to the avid golfers and tennis players in the Palm
Springs/Palm Desert area."

The Golfsmith Golf & Tennis Experience

The Palm Desert store will feature the full complement of
Golfsmith's interactive retail experience:

* New Indoor Driving Range - The indoor driving range provides
extended ball flight that lets golfers test the latest golf club
models. It includes eight hitting bays and the latest launch monitor
technology to let golfers evaluate their swings on large monitors, one
dedicated custom-fitting simulator and a chipping and pitching area
that includes an authentic sand bunker.

* New Indoor Tennis Court - The indoor tennis court provides an
opportunity for tennis enthusiasts to test the latest tennis equipment
and even take lessons by a certified teaching professional in a
comfortable indoor setting.

* Certified PGA Instruction - Golfsmith's partnership with GolfTEC
lets customers take advantage of in-store PGA teaching professionals
who provide coaching and advanced instruction using the same kind of
biofeedback devices, video and swing analysis technology used by
touring pros.

* Custom Fitting Technology - Golfsmith's professional in-store
staff helps golfers get the most enjoyment out of the game by
providing complimentary precision club-fitting that matches golfers to
the golf clubs that best fit their individual golf swings.

* Golf and Tennis Apparel - Golfsmith features the most up-to-date
styles in men's and women's golf and tennis apparel, on and off the
field. Catering to young and seasoned players alike, Golfsmith offers
the latest in hi-tech fabrics and designs, as well as hard-to-find
items.

* Custom Clubmaking - The store will showcase Golfsmith's 41-year
heritage in custom clubmaking, which allows golfers to completely
customize their own set of clubs. The store features a custom-fit
workshop with the latest golf club components from Snake Eyes(R),
Golfsmith(R), Killer Bee(R), Spalding(R), Adams Golf(R) and Zebra(R).
Guests have access to in-store clubmaking classes that cover custom
clubmaking, club re-gripping, and clubhead and shaft technology.

Now Serving Tennis

The Golfsmith Palm Desert store will feature a full-service tennis
department with a wide assortment of equipment, footwear, apparel and
accessories. Since fall 2004, Golfsmith has increased the number of
golf and tennis stores it operates, with the Palm Desert store being
the 59th. The tennis stores are complemented by Golfsmith's "Center
Court" tennis catalog and Web site (tennis.golfsmith.com).

Golfsmith gives its guests three ways to shop for their golf and
tennis equipment, accessories and apparel: through 72 retail stores;
its online store at www.golfsmith.com; and its assortment of catalogs
supported by its 24/7 call center. Through each channel, the company
delivers an extensive product selection that features premier branded
golf and tennis merchandise, as well as proprietary golf products,
custom clubmaking and pre-owned clubs.

For more information about the company, please visit
www.golfsmith.com.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a
specialty retailer of golf and tennis equipment, apparel and
accessories. The company operates as an integrated multi-channel
retailer, offering its guests the convenience of shopping in its 72
stores across the United States, through its Internet site and from
its assortment of catalogs. Golfsmith offers an extensive product
selection that features premier branded merchandise, as well as its
proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking
in nature and, accordingly, are subject to risks and uncertainties.
These forward-looking statements are only predictions based on our
current expectations and projections about future events. Important
factors could cause our actual results, performance or achievements to
differ materially from those expressed or implied by these
forward-looking statements. These factors include, but are not limited
to, those discussed in our Form 10-K, filed March 6, 2008 under the
caption "Risk Factors."

ICR, Inc.
Joseph Teklits or Jean Fontana, 203-682-8200
www.icrinc.com
investor.Relations@golfsmith.com

Copyright Business Wire 2008