Hard Discounter Strategies and Major Players in the UK reviews the Latest Sales Data...

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Wed Jul 23, 2008 9:59am EDT 

Hard Discounter Strategies and Major Players in the UK reviews the Latest Sales Data and Expansion Plans from Aldi, Lidl and Netto

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/6974c7/hard_discounter_st)
has announced the addition of the "Hard Discounter Strategies and
Major Players in the UK" report to their offering.

   In 2000, retail market researchers at Verdict called them
'Continental discounters', while they are known in the UK as the
discount grocers. Whatever their nickname, the likes of Aldi, Lidl and
Netto are all renowned for their low prices, which has generated
plenty of support around the world. Hard discounters in the UK have
had it tougher than in their country of origin - Germany - and many
other parts of Europe where the format was quickly received and
accepted into the mass grocery retail (MGR) sector.

   This month's briefing takes a look at the major players and
reviews the latest sales data and expansion plans from Aldi, Lidl and
Netto. The briefing highlights best-practice strategies that these
players are taking in order to increase market share. Adopting
strategies such as private-label NPD, building on economic concerns
and becoming more fashionable will ensure the discounters are here to
stay for now.

   Key Topics Covered:

   Introduction

   Definition of hard discounters used in this report

   Prevalence of hard discounters in the global retail market

   Major players

   -Aldi

   -Lidl

   -Netto

   Best-practice strategies

   -Private-label NPD

   -Merchandising and store layout

   -Customer relationship management (CRM)

   -Global and regional expansion

   -Store location

   -Building on economic concerns

   -Becoming more fashionable

   The future for hard discounters

   For more information visit
http://www.researchandmarkets.com/research/6974c7/hard_discounter_st.

Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008
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