Reprise Media Announces Results of Transformative Corporate Social Responsibility...

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Wed Jul 23, 2008 10:00am EDT 

Reprise Media Announces Results of Transformative Corporate Social Responsibility Campaign; Drives Donations to Non-Profit Through Groundbreaking SEM and Social Media Combination

   Award Winning Firm Uses Targeted Keywords, Integrated Social Media
Message
NEW YORK--(Business Wire)--
Reprise Media, a leader in search and social media marketing,
revealed the results of their combined paid search and social media
campaign for the Center for Global Development (CGD) today. The CGD
campaign was part of Reprise Media's Corporate Social Responsibility
program, which includes pro bono outreach to Google Grant recipients
to help manage grants efficiently. Reprise Media's campaign with CGD
has already been recognized with a prestigious Stevie Award
nomination.

   Like many Google Grant recipients, CGD was only able to
effectively spend a fraction of their $40,000 monthly credits using
their in-house resources.

   The Reprise Media strategy for CGD was built on the company's
integrated marketing philosophy: a unified message across all search
ads and leading social media platforms, linked so that each profile
and page funneled visitors back to CGD's sites. Reprise Media helped
CGD expand their keyword list significantly while incorporating them
with CGD's message outreach to social media sites and interest groups.

   Results were impressive: A 15X traffic surge over the first three
months -- search referrals now account for 30% of entire traffic --
driving users back to their sites and widening the potential donor
pool.

   Reprise Media invites Google Grant recipients to contact them via
their webform for more information on how they can help.

   About Reprise Media

   Reprise Media is an award-winning search engine and social media
marketing agency. The company helps leading brands - including
Microsoft, ABC, Gateway, Samsung and Texas Instruments - manage their
online reputations, drive traffic to their websites, acquire new
customers and generate revenue through the power of search.
Searchviews, the company's blog, provides daily news and commentary on
the search engine marketing industry and is considered a must-read by
industry insiders.

   A subsidiary of the Interpublic Group (NYSE: IPG), Reprise Media
is headquartered in New York and has offices in San Francisco and
Boston.

   Reprise Media is a registered trademark of Reprise Media Inc. All
other product and brand names are the property of their respective
owners.

Reprise Media
Noah Mallin, 212-444-7562
nmallin@reprisemedia.com

Copyright Business Wire 2008
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