Prudential Annuities Enhances Investment Platform

The Highest Daily Company(SM) leverages alternative asset classes
and strategies in two of three new investment options
NEWARK, N.J.--(Business Wire)--
Following a tradition of innovation within the variable annuity
industry, Prudential Annuities, the domestic annuity business for
Prudential Financial, Inc. (NYSE:PRU) today introduced three new
turnkey asset allocation investment options. Two of the new portfolios
incorporate alternative asset classes as part of their core holdings.
The new portfolios, which involve relationships with new and existing
investment subadvisor firms, will further strengthen the company's
innovative investment platform - now featuring 18 asset allocation
options .

"We're continuing to expand our investment options to provide
broad flexibility that can work in tandem with our guarantees to give
annuity investors opportunities to maximize and protect their
retirement income," said Timothy Cronin, chief investment officer for
Prudential Annuities. "The two new alternative strategy portfolios
were custom designed to deliver our investors strategies that are not
available from any other variable annuity manufacturer."

Prudential Annuities' position as a leader in offering alternative
investment strategies is reflected in the new Advanced Series Trust
(AST) Academic Strategies Asset Allocation Portfolio and AST Schroders
Multi-Asset World Strategies Portfolio. These additions allow
Prudential Annuities to help financial professionals provide investors
with more options to diversify with non-traditional asset classes that
don't necessarily move in step with stocks and bonds. By increasing
its offering to four portfolios with uncorrelated asset classes, the
firm is enhancing the alternative investment strategy focus that it
began in 2006.

"Including alternative asset classes provides opportunities for
diversification that can potentially increase expected return, while
striving to lower overall volatility within a portfolio," Cronin said.
"Similar alternative asset classes have traditionally been used by
institutions and endowment managers, but until recently, have
generally not been made available to annuity investors."

AST Academic Strategies Asset Allocation Portfolio offers the
latest research and strategies used by leading endowment fund managers
to provide exposure to traditional investments with a full range of
non-traditional asset classes. Quantitative Management Associates, an
investment manager of equity and asset allocation portfolios for
institutional and retail clients, and Prudential Investments LLC, work
in consultation with Advanced Quantitative Consulting (AQC) to
determine the overall asset allocation strategy. AQC was founded by
Dr. Christopher C. Geczy and Dr. Jeffrey F. Jaffe. In addition to
their work at AQC, Dr. Geczy is an Adjunct Associate Professor of
Finance at The Wharton School and Dr. Jaffe is an Associate Professor
of Finance at The Wharton School.

Schroders' U.S. registered investment advisers will manage
Prudential's AST Schroders Multi-Asset World Strategies Portfolio.
Schroders is a London-based asset manager with approximately $259
billion in assets managed globally. With an established global
perspective on world markets (and providing the most international
exposure of all of Prudential Annuities' alternative strategy
portfolios), Schroders employs a disciplined flexible global asset
allocation approach using traditional and alternative strategies in
managing an all-weather core portfolio, while emphasizing the
management of risk and volatility.

The third new option is the AST Focus Four Plus Portfolio. This
portfolio provides exposure to four distinct quantitative equity
market strategies managed by First Trust Advisors L.P. and exposure to
the "core plus" fixed income strategy of Western Asset Management
Company and Western Asset Management Company Limited. The AST Focus
Four Plus Portfolio's use of these strategies and asset classes is
designed to increase investment diversification and lower expected
volatility.

"These new asset allocation options demonstrate our ability to
provide innovative investment strategies for Americans in or
approaching The Retirement Red Zone(R)--the critical investment window
five years before and after retirement," Cronin continued.

Prudential Financial, Inc. (NYSE: PRU), a financial services
leader with approximately $631 billion of assets under management as
of March 31, 2008, has operations in the United States, Asia, Europe,
and Latin America. Leveraging its heritage of life insurance and asset
management expertise, Prudential is focused on helping approximately
50 million individual and institutional customers grow and protect
their wealth. The company's well-known Rock symbol is an icon of
strength, stability, expertise and innovation that has stood the test
of time. Prudential's businesses offer a variety of products and
services, including life insurance, annuities, retirement-related
services, mutual funds, investment management, and real estate
services. For more information, please visit
http://www.news.prudential.com/.

Guarantees are backed by the claims-paying ability of the issuing
company and do not apply to the underlying investment accounts in the
variable annuity.

Investors should consider the contract and underlying portfolios'
investment objectives, risks, charges and expenses carefully before
investing. This and other important information are contained in the
prospectuses, which can be obtained from your financial professional.
You should read the prospectuses carefully before investing.

Variable annuities are appropriate for long term investing and
designed for retirement purposes. Investment return and principal
value of an investment will fluctuate so that an investor's unit
values, when redeemed, may be worth more or less than their original
cost. Withdrawals or surrenders may be subject to surrender charges.
Withdrawals and distributions of taxable amounts are subject to
ordinary income tax and, if made prior to age 59 1/2, may be subject
to an additional 10% federal income tax penalty. Withdrawals, for tax
purposes, are deemed to be gains out first. Withdrawals can reduce the
living benefit, death benefit and account value.

Annuity contracts contain exclusions, limitations, reductions of
benefits and terms for keeping them in force. Your licensed financial
professional can provide you with complete details.

Asset allocation does not ensure a profit or protect against loss.
No assurance can be given that a portfolio's objectives will be
achieved. Alternative investments are speculative and include a high
degree of risk. An investor could lose all or a substantial amount of
his/her investment. Alternative investments are suitable only for
suitable, long-term investors who are willing to forgo liquidity and
put capital at risk for an indefinite period of time.

Variable annuities are issued by Pruco Life Insurance Company (in
New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ,
or by Prudential Annuities Life Assurance Corporation, Shelton, CT.
All are distributed by Prudential Annuities Distributors, Inc.,
Shelton, CT. All are Prudential Financial companies and each is solely
responsible for its own financial condition and contractual
obligations. Wachovia Corporation is the majority owner and Prudential
Financial, indirectly through subsidiaries, is a minority owner of
Wachovia Securities, LLC. Prudential Annuities is a business unit of
Prudential Financial.

"Prudential Annuities" is a business division of Prudential
Financial, Inc. Reference to Prudential Annuities as the "Highest
Daily Company" is for marketing purposes only and does not mean that
Prudential Annuities is a corporation or any other legal entity
organized under State or Federal law.

Prudential Financial, the Rock logo, and the Rock Prudential logo
are registered service marks of The Prudential Insurance Company of
America, Newark, NJ, and its affiliates.

Prudential Investments LLC and Quantitative Management Associates
LLC, an investment manager of equity and asset allocation strategies
for institutional and retail clients, are both Prudential Financial
companies.

Schroder Investment Management North America Inc. and its
London-based affiliate, Schroder Investment Management North America
Limited are the Investment Advisors to the Prudential AST Schroders
Multi-Asset World Strategies Portfolio. Schroders plc is the parent
company of these entities along with various other subsidiaries and
collectively are referred to as "Schroders".

IFS-A151321 Ed. 07/2008

Prudential Financial, Inc.
Alicia Rodgers Alston
973-802-4446 (office)
201-303-1772 (cell)
or
Lisa M. Bennett
973-802-2894 (office)

Copyright Business Wire 2008