Mall of America(R) Announces Plan to Add Columbia Sportswear Branded Store

Columbia Store Expected to Open Holiday Season 2008

BLOOMINGTON, Minn. and PORTLAND, Ore., July 23 /PRNewswire/ -- Mall of
America(R) the country's largest retail and entertainment complex announced
today that Columbia Sportswear Company (Nasdaq: COLM), a global leader in the
active outdoor apparel and footwear industries, plans to open a
Columbia-branded store later this year.
"We are very excited to welcome Columbia Sportswear to Mall of America,"
said Maureen Bausch, executive vice president, Mall of America. "Our goal has
always been to create the finest shopping experience possible for our guests.
For the past 16 years we have worked hard to bring top brands and retailers to
MOA. Columbia Sportswear not only brings a well respected brand but it also
creates a new shopping experience. We expect Columbia's strong reputation as
an innovator for outdoor enthusiasts to make this store a destination for our
more than 40 million annual visitors."
"Columbia Sportswear is thrilled about the prospect of showcasing the
breadth and depth of our authentic, active, outdoor products in this premier
retail space at Mall of America," said Tim Boyle, president and chief
executive officer, Columbia Sportswear Company. "Mall of America not only
offers our new branded store the chance to tap into a wealth of shopping
experiences and millions of visitors each year, but its location in an
outdoors-oriented region like Minnesota plays directly to Columbia's strengths
in providing consumers with a range of apparel and footwear that allows them
to enjoy the outdoors longer and more comfortably, whatever the season and
whatever the weather."
Visitors to the new Columbia Sportswear store at Mall of America can
expect to experience the Columbia line of sportswear in an exciting setting.
The new store will boast more than 16,000 square feet and will feature
Columbia apparel, footwear, accessories and equipment, along with its Sorel(R)
brand winter footwear. The Columbia retail environment will offer the consumer
a sense of outdoor adventure through the use of material, architectural
design, color, technical and inspirational imagery, media and illumination.
Regional architectural styles and materials will form the holistic Columbia
experience.
Columbia Sportswear Company currently operates one Columbia store in
Portland, Oregon, and has announced plans to open stores in Seattle and
Chicago. The company's planned network of branded stores will enable
consumers to experience Columbia's innovative outdoor products merchandised
under one roof in greater breadth and depth than is possible at any of the
company's wholesale customers' stores.
About Mall of America
Mall of America is the nation's largest retail and entertainment complex.
The 4.2 million square foot complex is home to more than 520 world-class
shops; Nickelodeon Universe(R) the nation's largest indoor family amusement
park; Underwater Adventures Aquarium, a 1.2 million gallon walk-through
aquarium and more. The Mall opened in August 1992 and is located in
Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For
more information on Mall of America visit http://www.mallofamerica.com.
About Columbia Sportswear Company
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a
global leader in the design, sourcing, marketing and distribution of active
outdoor apparel and footwear. As one of the largest outerwear manufacturers in
the world and a leading seller of skiwear in the United States, the company
has developed an international reputation for quality, performance,
functionality and value. The company manages a portfolio of outdoor brands
including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and
Sorel. To learn more about Columbia, please visit the company's website at
http://www.columbia.com/.
SOURCE Mall of America

Dan Jasper of Mall of America, +1-952-883-8829, djasper@mallofamerica.com; or
John Fread, +1-503-985-4287, jfread@columbia.com, or Leslie Constans,
+1-503-985-4183, lconstans@columbia.com, both of Columbia Sportswear PR