NineSigma White Paper: What It Takes to Be Successful in Open Innovation Marketplace

CLEVELAND, OH, Jul 23 (MARKET WIRE) --
In a new, original white paper titled "Open Innovation: A NineSigma
Solution Provider's Perspective," Dr. Charles Roe, program manager for
NineSigma, and CG2 NanoCoatings' Founder and President Amlan Gupta
provide an enlightening look into how to make open innovation work today
for both innovation seekers and small solution providers. The white paper
provides a first-hand perspective on what solution providers should
expect when participating in an open innovation marketplace as Gupta
shares the critical business lessons he has learned from participating in
more than 25 NineSigma Requests for Proposals, from protecting
intellectual property, to managing expectations and the importance of
responsiveness and communications.

"Our open innovation RFP process is a great way for companies,
researchers, entrepreneurs, inventors and innovators to enhance products,
services and technology," said Dr. Roe. "It is a method of working that
eliminates pigeonholes, changes conventional thinking, establishes new
channels of communications, triggers opportunity, and embraces external
contributions and expertise. For the process to be effective, it's
important that solution providers clearly understand how their services
can help solve the business and technology challenges that our clients
bring to us. This discussion with Amlan identifies what it takes to be
successful as an open innovation solution provider, and some of the steps
innovation seekers can take to work more effectively with potential
problem solvers."

Topics addressed in the interview-style white paper include the following:

-- The importance of intellectual property to both solution providers and
innovation seekers in the open innovation process;
-- The relationship between solution provider and innovation seekers from
the RFP through negotiations;
-- What solution providers should expect during the open innovation
process; and
-- How solution providers should approach discussions with potential
buyers or partners.

"We are interested in the emerging trend among large companies that
are enhancing their research and product development initiatives through
external partnerships," stated Gupta. "While large companies can afford to
increase staffing and facilities, this is not always the most cost
effective means to developing a solution. Companies that supplement their
internal innovation processes with external expertise can achieve results
faster, thereby improving their products, revenues, market share and
profits. The biggest benefit of this trend for a small company like ours
is that we can effectively use our limited resources for marketing and
advertising through NineSigma's process, which places our technology in
front of top tier companies at minimal costs."

To download the white paper, please click here.

About CG2 NanoCoatings

CG2 NanoCoatings, based in Ottawa, Canada, is a research and development
company specializing in nanotechnology-based coatings and polymeric
materials. CG2 NanoCoatings provides custom solutions to meet specific
needs by tailoring its technology portfolio to individual requests. For
more information, visit: www.cg2nanocoatings.com.

About NineSigma

NineSigma partners with Global 1000 companies to help transform their
innovation capabilities and overcome business and technology challenges by
connecting them with solutions not readily available in the public domain.
NineSigma's proprietary process for Open Innovation enables companies to
dramatically improve speed to market while lowering product development
costs. NineSigma's open network of innovators is the largest of its kind
and spans industries, geographies and technical disciplines. Companies
such as DuPont, GlaxoSmithKline, Kraft, P&G, Philips, Unilever and Xerox
engage NineSigma to build new innovation capabilities that leverage
research and innovation globally to deliver greater value to their
customers. NineSigma is a private company with offices in the United
States, Belgium and Japan. For more information visit: www.ninesigma.com.

Media Contact:
Dan Dyer
Email Contact
513-478-7818

Copyright 2008, Market Wire, All rights reserved.

-0-