USA Takes Week With Unprecedented Five Originals on the Air

USA's Original Series Continue to Deliver Stellar #s beating Cable and
Broadcast Competition MONK and PSYCH Return to Own Friday Night

NEW YORK, July 23 /PRNewswire/ -- USA Network won basic cable prime this
week, delivering more P25-54 (1.38 million, +32% over nearest competitor),
P18-49 (1.27 million, +17% over nearest competitor), total viewers (2.98
million, +23% over nearest competitor), and households (2.26 million, +25%
over nearest competitor) than any other network in basic cable prime. USA
also boasted a 2.35 household coverage rating, the highest in basic cable
prime (+0.44 over nearest competitor).
USA leads the way this summer in original programming as the only cable
network with five original hit series currently on-air simultaneously. All
seven hours of USA's original programming placed in the week's top ten P25-54
telecasts, each delivering over 2 million viewers.
-- The Season 7 premiere of MONK was the most-watched telecast of the
night Friday with 2.48 million in P25-54, 5.64 million total viewers, and
households 4.02 million. This was Monk's top season series premiere since
2005, delivering +17% more P25-54 and +24% more P18-49 than last year's Season
6 premiere. In MONK's timeslot, USA was the #1 TV network, broadcast or
cable, among P25-54.
-- PSYCH's Season 3 premiere was the top P18-49 telecast Friday (2.04
million), second only to MONK on the night among P25-54 (2.32 million). This
episode was up +9% among P25-54 from last summer's Season 2 premiere and up
+15% among P18-49.
-- In the second week of its second season, BURN NOTICE owned Thursday
night, delivering twice as many P25-54 (2.33 million) as the #2 telecast of
the night as well as taking top honors for the night among P18-49 (2.07
million), total viewers (4.87 million), and households (3.72 million). USA
was the #1 English-language network, broadcast or cable, in delivering M18-49
and M25-54 during BURN NOTICE's Thursday 10P timeslot. Only the Season 2
premiere has delivered more P25-54 or total viewers than this week's BURN
NOTICE.
-- IN PLAIN SIGHT was the #1 P25-54 telecast Sunday with 2.33 million
viewers, more than either ABC or CBS in its timeslot. IN PLAIN SIGHT also
beat these networks among P18-49 (1.89 million)
-- LAW & ORDER: CRIMINAL INTENT was the top entertainment telecast among
P18-49 Sunday with 1.97 million, second only to IN PLAIN SIGHT among P25-54 on
the night with 2.22 million. USA delivered more P18-49 and P25-54 than ABC
and CBS during CI's Sunday 9P timeslot.
This week's WWE MONDAY NIGHT RAW was the top entertainment program of the
week among P18-34 (1.19 million), and 2nd for the week among P18-49 (2.37
million). USA delivered more P25-54 and P18-49 than ABC in both hours of the
show (9P and 10P) while at 10P USA was the #1 entertainment network among
P18-34, M18-49, and M25-54.
*Note: all weekly daypart and program data is Live+SD.
USA NETWORK is cable television's leading provider of original series and
feature movies, sports and entertainment events, off-net television shows, and
blockbuster theatrical films. The #1 network in basic cable, USA Network is
seen in nearly 94 million U.S. homes. The USA Network Web site is located at
www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC
Universal, one of the world's leading media and entertainment companies in the
development, production, and marketing of entertainment, news, and information
to a global audience.
SOURCE USA Network

Brad Bernstein, +1-212-664-4401, brad.bernstein@nbcuni.com, or Kristin
Schulman, +1-212-664-4140, kristin.schulman@nbcuni.com, or Lynn Weiss,
+1-818-777-6682, lynn.weiss@nbcuni.com, all for USA Network