Magic Software's uniPaaS Comprehensive Application Platform for Full Client, RIA,...

Magic Software's uniPaaS Comprehensive Application Platform for Full Client,
RIA, and SaaS Offering Gains Momentum
ISV community, customers and new partners welcome and endorse the new offering
at MUSE 2008

OR-YEHUDA, Israel, July 23 /PRNewswire-FirstCall/ -- Magic Software
Enterprises Ltd. (Nasdaq: MGIC), a leading provider of application platform,
and business and process integration solutions, today announced that its
uniPaaS (previously code-named G5) application platform product range has
gained strong support at the UK Magic User Group convention last week. MUSE
2008, the UK annual convention of Magic Software's community, brought together
ISV's, customers and Magic Software representatives for a 2-day event that
included information sharing sessions as well as focused training and best
practices.
uniPaaS (http://www.magicsoftware.com/2559-en/uniPaaS.aspx) is Magic
Software's comprehensive application platform, the next generation of the
company's award-winning eDeveloper series. It is also the industry's first
unitary RIA and SaaS-enabled Application Platform (SEAP). uniPaaS offers our
customers the power to choose how they deploy their applications, whether Full
Client, or Web; on-premise or on-demand; software or Software-as-a-Service;
global or local deployment. By offering technology transparency, uniPaaS
enables customers to focus on their business requirements rather than
technological means. For RIA, uniPaaS uses a single development paradigm and
automatically handles all Client and Server partitioning, thus reducing the
time and costs associated with the development and deployment of Rich Internet
Applications. In addition, application owners can leverage their initial
investment when moving from Full Client mode to RIA and SaaS and back again.
With uniPaaS you deploy the most profitable applications quicker than ever
before, and at an unprecedented low cost of ownership.
Several UK based ISV's participated in the uniPaaS RIA beta program and
were able to evaluate it and assess its usefulness for their business. Meni
Gani, chief executive officer of OKOSH-BOM, a leading global system integrator
and ISV originated in the UK, commented: "We have been confronted for some
time now with a growing competition from RIA platforms as well as SaaS
solution providers, and the uniPaaS release is very timely. The new RIA user
interface enables us to deliver full application functionality that so far was
possible only with Fat Client implementations. We anticipate a significant
business advantage here. Thanks to its compatibility with eDeveloper V10 and
hybrid deployment capabilities, we are able to immediately use the existing
code and migrate to uniPaaS and ultimately maintain only one version of our
applications for all the different deployment modes."
Geoff Griffiths, chief executive officer of Topaz Computers Systems
expressed similar views: "We have a financial management solution aimed at
medium to large corporate enterprises, which is implemented in a traditional
Client Server model. So far, we chose to minimize our solution web
capabilities since we were not able to deliver enough functionality without
replicating eDeveloper code. uniPaaS changes this. The ability to deliver the
existing Client Server functionality over the web, without a Client
installation, is going to be an important cost reduction factor. It also opens
for us new perspectives to cooperate with SaaS providers and target new
customers looking for a service model, something that we did not think we
would be able to do on our own."
Another key participant in MUSE was OpSource, one of the world's leading
providers of Web operations for software as a service and web companies. Magic
Software and OpSource are developing a partnership that would enable Magic
Solution Providers (ISVs) to host and deliver their RIA business applications
over the web, via OpSource. "I'm very impressed with the quality and diversity
of the solution portfolio represented in this event," said Conor Halpin, vice
president EMEA of OpSource. "Magic Software has done a terrific job in
enabling its ISV's to easily migrate their applications to a service delivery
model," he added.
"We are very encouraged by the enthusiastic reception that our UK
community expressed for uniPaaS," said Avigdor Luttinger, vice president
corporate strategy of Magic Software. "We see a positive momentum building up,
following the great reception of uniPaaS at MIUG, the Magic International User
Group in the US that took place in May, and fresh independent industry analyst
coverage," Luttinger added.
Magic Software's uniPaaS will be presented and demonstrated in various
events including Gartner's Web Innovation Summit: Profiting from Web 2.0, SaaS
and Cloud Computing, 15-17 September 2008 at Hyatt Regency Century Plaza, Los
Angeles, CA, USA: http://www.gartner.com/it/page.jsp?id=648611 .
For additional Magic Software events, please visit:
http://www.magicsoftware.com/58-en/Magic.aspx .
About uniPaaS offering
uniPaaS supports all deployment models including: uniPaaS Full Client -
Magic Software's application platform that enables straightforward application
development and deployment. It also allows businesses to leverage their
existing IT investments; uniPaaS RIA - using a single development paradigm,
uniPaaS automatically handles all Client and Server partitioning, thus
reducing the time and costs associated with the development and deployment of
Rich Internet Applications; and uniPaaS SaaS - for those wanting to move to
the Software-as-a-Service business model.
In addition, application owners can leverage their initial investment when
moving from Full Client mode to RIA and SaaS and back again. The uniPaaS
product line allows Magic Software customers, application owners and ISVs to
extend their service and product offerings to both RIA and SaaS, while
significantly lowering their application maintenance and delivery costs.
For more information on uniPaaS, please visit:
http://www.magicsoftware.com/2559-en/uniPaaS.aspx .
To be a part of Magic Software's uniPaaS community subscribe to our Magic
Link newsletter here: http://www.magicsoftware.com/114-en/Magic.aspx
About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of
business integration, application development and deployment tools. Magic
Software has a presence in over 50 countries as well as a global network of
ISV's, system integrators, value-added distributors and resellers, consulting
and OEM partners. The company's award-winning code-free solutions give
partners and customers the power to leverage existing IT resources, enhance
business agility and focus on core business priorities. Magic Software's
technological approach, product roadmap and corporate strategy are recognized
by leading industry analysts. Magic Software has partnerships with global IT
leaders including SAP AG, salesforce.com, IBM and Oracle. For more
information about Magic Software Enterprises and its products and services,
visit www.magicsoftware.com .
Magic Software is a subsidiary of Formula Systems in the Emblaze Group of
companies.
Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new products
and continuing product conditions, both here and abroad, release and sales of
new products by strategic resellers and customers, and other risk factors
detailed in the Company's most recent annual report and other filings with the
Securities and Exchange Commission.
Press contacts:

Cathy Caldeira
Metis Communications
Tel: +1-617-236-0500
magicsoftware@metiscomm.com

SOURCE Magic Software Enterprises Ltd.

Cathy Caldeira of Metis Communications, +1-617-236-0500,
magicsoftware@metiscomm.com