Podcast.com, Videocast.com, Muzic.com and MP34U.com to Join Rapidly Growing MatchKey...

Podcast.com, Videocast.com, Muzic.com and MP34U.com to Join Rapidly Growing MatchKey Partner Network

Newest partners enhance the predictive value of the MatchKey
Partner Network
NEEDHAM, Mass.--(Business Wire)--
matchmine(TM), the leading provider of user-centric media
discovery systems, today announced the addition of two new partners,
representing four media destination sites, to the MatchKey Partner
Network(TM). Treedia Labs, which owns Podcast.com and Videocast.com,
and MP3 Lunatics, which owns Muzic.com and sister-site MP34U.com, will
soon use the matchmine Media Discovery Platform(TM) to enable their
users to discover content they love based on their unique preferences,
delivering a better recommendation experience that generates longer
session times and additional revenue. The new destination sites
include:

-- Podcast.com - Podcast.com is the first podcast consumption
site to leverage the Treedia Feed Management Platform.
Podcast.com provides users with access to over 60,000 curated
podcasts and combines social media, viral sharing, and
personal directory management functionality. Consequently, it
is the fastest growing podcast consumption site on the Web.
Podcast.com is a Treedia Labs property.

-- Videocast.com - Videocast.com also leverages the Treedia Feed
Management Platform. Videocast.com is the only video
consumption site that is dedicated to Web-syndicated video
programming. Videocast.com combines rich video discovery and
consumption capabilities that provide users with a powerful
video consumption experience. Videocast.com is a Treedia Labs
property.

-- Muzic.com - Muzic.com is the preeminent online directory of
MP3s that facilitates free, legal sharing and discovery of a
wide variety of music.

-- MP34U.com - MP34U.com is a community-based website fueled by a
network of sources dedicated to finding the best MP3s in the
music universe and making them available to music lovers
online.

"The addition of Treedia Labs and MP3 Lunatics to the MatchKey
Partner Network provides users with four more premier destination
sites to use their MatchKey," said Michael Troiano, CEO of matchmine.
"The depth of content these new partners provide significantly
enhances the predictive value of the network as a whole, meaning that
all MatchKey users can enjoy a more intuitive and personalized
discovery experience."

These latest partners can now leverage the matchmine Media
Discovery Platform, enabling their users to save their personal
preferences in a MatchKey(TM) - a sophisticated digital representation
of each user's personal interests and tastes. Users can share their
MatchKey with any site within the MatchKey Partner Network, making
their individual preferences portable. The MatchKey develops a broad
and deep understanding of each user's preferences each time it's used,
enabling every partner site in the network to present more intuitive
and relevant media recommendations.

"With a growing list of more than one million episodes of audio
and video content available, we needed to find a way to help our users
discover new and interesting content that matches their tastes and
interests," said Duncan Perry, COO of Treedia Labs. "matchmine gives
our users a great way to leverage their preferences to discover new
podcasts and related content."

"Muzic.com is a great venue for users to find new music they'll
enjoy, but might not have known about," said Brian Villanueva,
Muzic.com. "The predictive value delivered by matchmine provides our
users with highly targeted recommendations based on their unique
preferences, helping them to discover new music and connect with the
artists that take advantage of our website."

About Treedia Labs:

Treedia Labs is the leading developer of media aggregation and
distribution platforms that provide feed management and distribution
to any Internet connected device. The company's core product, the
Treedia Feed Management Platform, powers a variety of downloadable
media solutions including Podcast.com and Videocast.com. Visit us at
http://treedia.com.

About Muzic.com

The Muzic Lover's Playground is the preeminent MP3 filtering
scheme on the World Wide Web. The sites muzic.com, MP34U.com, and
mp3jackpot.com were created by the MP3 Lunatics to facilitate music
discovery in the MP3 format. The interconnected websites are a fun way
to find music you "don't know about." All the music in the Playground
is free and legal to download and share. The muzic collection is made
up of MP3s uploaded directly from the artists who create them. These
MP3s are offered using a music sharing license that enables fans to
download and share the MP3s, with the composer reserving all
commercial rights.

About matchmine

matchmine LLC is the media discovery company that delivers
personalized recommendations for movies, music and other content
anywhere on the Web. matchmine lets users easily create, store, and
evolve a sophisticated digital representation of their personal
interests and tastes online, called a MatchKey(TM), which they can
share with any member of the MatchKey Partner Network. Partners
leverage the matchmine Media Discovery Platform to present both
content and relevant, targeted offers matched to each MatchKey user's
individual preferences. matchmine is privately-held and headquartered
in Needham, Mass. Please visit www.matchmine.com to learn more.

fama PR
Brian Merrill, 617-758-4146
matchmine@famapr.com

Copyright Business Wire 2008