Bottled Water Backlash Has Consumers Pouring Over Filtered Drinking Water Options

Bottled Water Backlash Has Consumers Pouring Over Filtered Drinking Water
Options

RACINE, Wis., July 23 /PRNewswire/ -- The recent bottled water controversy
has caused a ripple of doubt regarding where consumers can turn for their
filtered water needs this summer.
Reports that some bottled water supplies come from municipal water and
questions about the safety of the plastic used in many water bottles and their
environmental impact have left consumers wondering what other options exist.
Companies, like InSinkErator that offer filtration with its line of instant
hot water dispensers, recommend that consumers look no further than their very
own kitchen sink -- partnered with an under-counter filtration system.
The decision of whether to drink tap water versus bottled water is a
personal decision each consumer must make based on convenience, cost, taste
and safety. As for safety, many people throughout the country have no qualms
about drinking tap water due to regular testing and monitoring by government
agencies to ensure it is safe. But numerous consumers still seek cleaner,
better tasting water, as evidenced by the $11 billion spent on bottled water
last year.
An under-counter filtration system, however, enables consumers to forgo
the plastic water bottles and rely on tap water to be the primary source for
cooking and preparing hot beverages. InSinkErator provides the following tips
when considering an under-sink filtration system:
-- A carbon water filter provides the most effective and reliable form of
water filtration on the market; up to 95 percent of inline water
filtration systems that are installed in homes use a carbon-based
cartridge.
-- Unlike reverse osmosis or distillation, carbon-based filters allow
water's fluoride and other natural minerals to pass through. These
minerals are essential to good health and aid in the body's absorption
of water.
-- A standard filter should reduce chlorine taste and odor and sediment.
-- A premium filter should remove toxic chemicals, heavy metals and
dangerous parasites.
-- To keep the system running at optimal levels, consumers should replace
their filters every six to 12 months; that will depend on the water
quality and amount of use.
-- A versatile filter is ideal, one that can be used with a refrigerator,
ice-maker and other water dispensers.

Additional information on water filtration can be found at
http://www.insinkerator.com.
SOURCE InSinkErator

Charles Springfield, +1-414-227-2244, cspringfield@msn.com, for InSinkErator