Innovative Designs Teams With OUTTECH INC.

PITTSBURGH, PA, Jul 23 (MARKET WIRE) --
Innovative Designs Inc. (OTCBB: IVDN) has reached an agreement with
OUTTECH INC., who has begun the process of representing IDIGear products
and thermal insulation INSULTEX(TM).

OUTTECH, INC., headquartered in Aurora, Ohio, was founded in 1989 as a
sales organization for hunting related products with six salesmen in 13
states. Today, OUTTECH has evolved into three distinct divisions,
representing manufacturers throughout all 50 states with over 40 salesmen.
OUTTECH INC. no longer provides just sales representation, but extensive
marketing consultation. OUTTECH's customer base covers the entire outdoors
spectrum including over 2,600 independent dealers, major chain stores, all
major sporting goods distributors, national buying groups and mail order
catalog business.

Quote from OUTTECH COO, Mr. John Seliga: "OUTTECH, INC., and its team of
professional outdoor sales experts, is proud to announce its position of
representation regarding Innovative Designs, Inc. and the outstanding
product line it brings to the marketplace. We are eager to increase sales
of the high tech INSULTEX(TM) material by securing additional business for
the existing Arctic Armor garments as well as by forging new INSULTEX(TM)
OEM relationships on behalf of IDI Gear, Inc. The INSULTEX(TM) material is
the most innovative insulating material that our organization has ever
seen. It is truly revolutionary."

Innovative Designs CEO, Joseph Riccelli, stated, "OUTTECH is recognized as
the #1 organization in the industry, representing only the finest
products. This business relationship will meld our unique products, with
the top sales representatives, and be presented to every top retailer in
the industry."

The Company

Innovative Designs, Inc. manufactures the Arctic Armor(TM) Line, hunting
apparel, swimwear, wind shirts, jackets, sleeping bags, and the
multi-function "All in One" under the "i.d.i.gear" label featuring
INSULTEX(TM). INSULTEX(TM) is the thinnest, lightest and warmest insulator
in the market today. For more information, please visit
http://www.idigear.com.

Disclaimer

Certain statements in this press release constitute "forward-looking"
statements as defined by federal law. Such statements are based on
assumptions, but there is no assurance that actual outcomes will not be
materially different as those implied. Any such statements are made in
reliance on the "Safe Harbor" protections provided under the Private
Securities Reform Act of 1995 and are subject to various factors,
including the risks and matters discussed in the Company's SEC filings
available at http://www.sec.gov.

Contact Name
Joseph Riccelli
Contact Phone Number
(P) 412-799-0350
(C) 412-298-1265

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