STRATEGY ANALYTICS: Global Mobile M2M Market to Reach $57 Billion by 2014

Regulatory Compliance Key to Uplift in AMR (Automatic Meter
Reading) and Automotive Segments from 2010
BOSTON--(Business Wire)--
A new Strategy Analytics Wireless Enterprise Strategies report, "A
Brave New World in Mobile Machine to Machine (M2M) Communications,"
predicts that regulatory compliance will help to drive the mobile M2M
market to from under $16 billion in 2008 to over $57 billion by 2014.

Through its research, Strategy Analytics identifies 5 key barriers
to scaling the global M2M market, and analyzes the positions and
evolution of key industry stakeholders, as the M2M market broadens
across major application groups, including:

-- Lack of a low cost local access media that can be implemented
on a global basis;

-- The fragmented nature of both the technology vendors and the
solutions they provide;

-- Lack of any single killer application that can consolidate the
market and drive demand forward;

-- The complex nature of M2M solutions increases associated
development and integration costs;

-- Management's inability to express the benefits of M2M in
anything other than cost savings, rather than exploiting and
encouraging the service enablement capacity of mobile M2M.

"Historically, the mobile M2M market has struggled due to
complexity and fragmentation. Strategy Analytics believes that
increasing consolidation, falling technology costs, lower network
charges and regulatory compliance from 2010 onwards, represent
significant opportunities for network operators and service
providers," said Andrew Brown, Director Wireless Enterprise
Strategies.

"Several sectors will benefit from regulatory changes, with
Automotive and AMR the clear winners. Home and office security also
represent a major opportunity over the forecast period," added David
Kerr, Vice President, Global Wireless Practice.

About Strategy Analytics

Strategy Analytics, Inc. focuses on market opportunities and
disruptive forces in the areas of Automotive Electronics and
Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent
Systems Implementation Strategies and High Frequency Market
intelligence. Headquartered in Boston, MA, with offices in the UK,
France, Germany, Japan, S. Korea and China, Strategy Analytics works
with clients through annual multi-client services, management team
workshops and custom consulting engagements. For more information,
please visit www.strategyanalytics.com

for Strategy Analytics
US Contact:
Philippe Winthrop, 857-233-5474
pwinthrop@strategyanalytics.com
or
European Contact:
Andrew Brown, +44(0) 1908 423 630
abrown@strategyanalytics.com

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